Other News

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Superior Outdoor

Company:  Superior Outdoor Advertising Markets: Mississippi Headquarters: PO Box 1305 Laurel Mississippi  39442 Email: superioroutdoorllc@gmail.com Phone: 601-433-9373 Superior Outdoor operates a billboard business in Mississippi.  Gathian Wells is the company’s founder and owner.  Insider talked with Wells this week. You’ve got out of home in your blood. My introduction into […]

Billboard Insider Classifieds May 11, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Paul Wright on Landmark, Lamar, Outfront, Clear Channel and Link

Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast Landmark I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They […]

Ken Klein at IBOUSA: Trends that impact OOH

Here is a re-cap of OAAA EVP Ken Klein’s presentation to independent billboard operators (IBOUSA) in Savannah on May 9. First Amendment First Amendment free speech protections knocked out San Francisco’s mandated warning label on ads for sugary drinks and Cincinnati’s targeted tax on billboards (that case is on appeal […]

Today at the IBOUSA Convention – Health Plan

IBOUSA announced today that it will be making a full-service health plan available to its associates that will cost substantially less than otherwise available. “Health care is a concern of all Americans,” says IBOUSA Executive Director, Chris Cowlbeck. “But to-date, small to mid-sized businesses and sole proprietorships have been excluded […]

Regulatory Roundup May 10, 2019

The Pilot reports that the North Carolina state house has approved a HB 645 which allows a billboard to be relocated within a 2 mile radius when it has to be moved for road projects.  The bill is sitting in the Senate rules and operations committee.  A similar bill failed […]

Company of the Day: Seen Outdoor

Company:  Seen Outdoor Markets:  US Address: 42 West Street, Brooklyn, NY  11222 Phone: 929-337-9057 x605 Email: info@seenmedia.com Seen Outdoor operates a mural, wallscape, bulletin and wildposting plant in New York and other major cities.  Here’s a video for a handpainted mural campaign the company did for Mount Gay rum.  The […]

Jeremy Male: We expect revenue growth to increase further from our first quarter rate.

Outfront Media CEO Jeremy Male was upbeat on this week’s earnings conference call  He expects Outfront’s revenue growth to accelerate above the first quarter’s 10% rate. You can read a transcript of his comments at Seeking Alpha. Outfront’s 10% growth rate is propelled by local advertising but national is trending […]

Today at the IBOUSA Conference – Digital Security

Insider is at the IBOUSA conference in Savanah, GA.  Here is one of the things we found interesting on Wednesday. Bill Ripp, VP of Digital Development at Lamar Advertising  and Jim Shimmin, GM of Digital Products at Formetco both offered their perspectives on digital security.  Here are my top three […]