(1) Transit ridership declined 2 percent in 2018. (2) Gas prices are down. “Since last Wednesday (May 8),” says AAA, “the national average for unleaded regular gasoline has fallen two cents to $2.86. However, with summer on the horizon, pump prices will likely rebound during the run-up to Memorial Day.” […]
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
The Chesterfield Observer reports that Chesterfield County has reached an agreement with Lamar to amend the county’s sign code. The changes are the result of a 7 month process including three public work sessions. Key elements of the agreement include: A cap on the number of billboards in the county […]
Chris Cowlbeck IBOUSA General Manager announced that the IBO COOP Marketplace has been successfully connected to the Adomni Demand Side Platform (DSP) and that IBO’s nationwide inventory of digital screens is now available on the Adomni marketplace advertisers. “We have thoroughly enjoyed the process of connecting Adomni’s large pool […]
Provo, Utah Blip, the self-serve, pay-per-blip digital billboard advertising marketplace, is pleased to announce the appointment of Kurt Tingey, former CFO and Executive Vice President of Clear Channel Outdoor to Blip’s leadership team. Kurt will be leveraging his international and industry networks to further accelerate expansion in the US and […]
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates over 2,200 static and digital billboards in Texas and Southwest Louisiana. The company has […]
Here are the highlights from Outfront CEO Jeremy Male’s talk at the JP Morgan Global Technology, Media and Communications Conference Tuesday. On Outfront’s stellar performance Actually the out of home industry is doing really nicely. Out of Home was up in the U.S. 7% in Q4 which was the fastest […]
OUTFRONT Media is running an interesting set of ads during the May 13-16 television upfronts. The upfronts are a series of meetings in which the broadcast and cable networks make their annual pitch to media buyers and marketers to secure advertisers for the coming season’s lineup. OUTFRONT is highlighting its […]
NEW YORK, N.Y. (May 15, 2019) – Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to […]
NEW YORK, NY, MAY 15, 2019 – Quorum’s new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 […]
