Los Angeles, CA (May 28, 2019) – Los Angeles-based digital signage operator WOW Media has announced an exclusive partnership with publisher The Onion. The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles. The partnership marks the […]
Other News
Nancy Fletcher on Women in OOH
Nancy Fletcher says the industry is embracing gender inclusion as good policy and good business. Fletcher, president and CEO of OAAA, made these points on May 21 in an interview with Shelley Zalis, CEO, The Female Quotient, at the industry’s national conference in Las Vegas: The industry is making progress.“When […]
Clear Channel Wins 3 year contract extension with Omaha’s Epply Airfield
Omaha, NE – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Omaha Airport Authority’s Eppley Airfield (OMA) awarded the U.S. airport media leader, CCA, a new three-year extension of its existing airport advertising contract. This agreement continues a relationship […]
Company of the Day: Steel City Billboards
Company: Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA 15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant in communities in and around Pittsburgh, Pennsylvania. The company is a member of OAAA, GeoPath & IBO Market Club. Insider talked with Mitch Fowkes about the […]
Light Blocking Technology Stopped a War, a Billboard War That Is
CBS KUTV Report — SITELINE™ Solution for Bright Billboards Last year Woodbury Corporation, a real estate development firm in Utah, contracted with Compass Outdoor to erect, own and operate a digital billboard to promote Woodbury commercial properties. It immediately stirred controversy. According to CBS affiliate KUTV, the brightness of the […]
Saving Money with High Efficiency Lights
Insider talked with Jason Repak Sales Manager of Acuity Brands, Holophane channel, about high efficiency LED lights at the OAAA 2019 show. You’re leaving money on the table if you are not replacing your old HID lights with high efficiency LED’s. Insider recommends Brian Kline of Reliable Electric as […]
Voices from “Ban States” Rely on OOH Media
First, a billboard. Then transit ads. When a group in Maine sought to amplify its message about animal rights, it turned to out of home media . . . outside Maine. The recent “Ditch Dairy” campaign, sponsored by Peace Ridge Sanctuary in Brooks, ME: • Is the latest example of […]
Company of the Day – Stein Sign Displays
Company: Stein Sign Display Headquarters: 2020 4th Ave SW, Watertown SD Market: South Dakota Phone: 605.886.4616 Email: stuart@steinsigndisplay.com Stein Sign Display was founded in 1952 by Clint L. Stein. After serving in the Air Force and returning from World War II, Clint started working at Ralph’s Neon. He later purchased it and named […]
Wendy Hickey on ArtPop and ArtPop Street Gallery
ArtPop is a Charlotte, North Carolina nonprofit which displays local art on vacant billboards. Insider talked with ArtPop founder Wendy Hickey in Las Vegas at the 2019 OAAA conference. Las Vegas is one of the 14 cities where ArtProp has a presence. Wendy talk about ArtPop ArtPop makes local artists […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]