One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather. The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]
Company: Del Outdoor Headquarters: 1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email: bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona and is part of Western News & Info, Inc. Brandy Wright is the […]
Today’s podcast guest Steve McNeely has 30 years experience investing in out of home companies. Steve talks about his newest out of home investment, what he thinks of the public out of home companies and private equity’s biggest issue with out of home. Last July you assisted Blackbird Media […]
A chinese out of home firm is laying off 10% of its workforce in response to the coronavirus. Deal Street Asia reports that Xinchao Media, which places ads in and near elevators and escalators, laid off 500 workers. When people aren’t commuting to work they aren’t seeing ads. The company’s […]
DANVILLE, Ill, — (February 11, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was select by Louisville Tourism to manufacture a “Welcome Wall” at the Louisville Muhammad Ali International Airport. . The nearly 6’ x 27’ high-resolution welcome wall is viewable by the more than […]
NEW YORK – February 11, 2020 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced a partnership with Foursquare, the leading independent location technology platform. This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations […]
Company: Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces […]
Two headlines caught Insider’s eye recently. There’s been a nearly 70% decline in always on location data, since IOS 13 rollout. Marketing Land January 23, 2020 Ajit Pai: Carrier sales of phone-location data is illegal, FCC plans punishment. ars technica, January 31, 2020 Insider asked Clear Channel Outdoor’s EVP & […]
A federal judge ruled that regulators “failed to articulate a reasoned basis” for mandating warning labels for premium cigar advertising and packaging. Warnings for premium cigars, which had not gone into effect, were vacated by US District Court Judge Amit P. Mehta on February 3, 2020 (Cigar Association of America […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
