SAN FRANCISCO, Calif. (May 30, 2019) — Firefly, the company connecting people, governments, and businesses with its dynamic smart media platform, today announced a $30 million Series A led by GV (formerly Google Ventures) with participation from NFX. The new investment will fuel Firefly’s growth, supporting expansion to more communities, […]
Quorum Outdoor has an ad platform which assists out of home companies by providing targeted mobile advertising to consumers who have passed by billboards. Insider talked with Quorum CEO Ezra Doty at the 2019 OAAA convention. What got you interested in the Out of Home business? I felt like there […]
NEW YORK, N.Y. (DATE) – Ubimo, a leading location intelligence technology company, today launched an innovative self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. Offered as part of its […]
Clear Channel Outdoor Americas CEO Scott Wells appeared at the Cowen and Company 47th Annual Technology, Media and Telecom conference yesterday. Here are the highlights. Have you been surprised by the strength in US out of home No, not at all…2016 was a pretty good year, 2017 was pretty tough, […]
May 29, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years […]
Prior to the enactment two years ago of Texas Transportation Code Section 391.038 by the 85th Legislature, there was no Texas or Federal law governing the height of signs. There is still no Federal law on sign height, but the Texas Legislature passed effective September 1, 2017 Section 391.038, which […]
Duluth, GA (May 29, 2019) Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access […]
Did you know: Tulsa’s Gilcrease Museum houses the world’s largest collection of art and artifacts from the American West. Tulsa spent more than six decades as the “oil capital of the world.” This week’s Geopath Market Spotlight focuses on the Greensboro DMA. Infographics for the top DMAs and much more […]
Company: Stott Outdoor Markets: California, Nevada and Oregon Headquarters: PO Box 7209, Chico, CA 95927. Phone: 888-342-7868 Stott Outdoor has been in business since 1949. The Company is based in Chico and services Northern California as well as parts of Nevada and Oregon. The company operates bulletins, posters and a […]
Insider discussed steel prices, a new hire and the Atlanta Braves Digital Marquee project with billboard fabricator Matt Schulze of Selective Structures at last week’s 2019 OAAA convention. What’s new with steel costs? A year or so ago with the talk of the tariffs we saw some increases but we’ve […]
