One of the highlights of the OAAA 2019 show was listening to Park Outdoor’s Rick Steele talk about sales. Steele says curiousity based selling uncovers larger sales opportunities than a transaction selling. Here are some quotes. On transaction selling Transaction selling views everything as a one-off transaction. It’s answering the […]
Imagine what sort of credibility problem we’d have in the out of home industry if one-fifth of our revenues came from billboards which didn’t exist? That’s how bad the problem is with digital online programmatic ads. Emarketer Sr Analyst Nicole Perrin said this about digital ad fraud on Ad Fraud […]
Firefly operates a network of digital signs atop taxis and rideshare vehicles. On thursday Firefly announced a $30 million raise from an investor group led by GV (Google Ventures for those who don’t know the acronym). The new money comes on top of a $21.5 million raise last December. […]
Spending on OOH (out of home) political ads was up 49 percent in the first quarter of 2019 compared to the same period in 2017, according to ad-spend tracking service Kantar Media. Although 2019 is an “off-year” with fewer elections compared to even years 2018 and 2020, presidential campaigns […]
As more companies move to the convenience of online transactions and credit card usage, the fees from such services as Square and Intuit Quickbooks can take a real bite out of revenues. IBOUSA has teamed up with Heartland, a subsidiary of Global Payments Inc, a NYSE traded public company to […]
Company: Stillaguamish Outdoor Media Markets: Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns 5 digital billboards on land owned by the Stillaguamish Indian land along I-5 and Highway 530 in the state of Washington. Andy Brown is the firm’s accounts manager. […]
Those of you who know Chris Zukin of Meadow Outdoor, are well aware of his passion for community involvement. One project he has been involved with is the National Neon Sign Museum, located in The Dalles, Oregon where he serves on the Board of Directors. Chris says the National Neon […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
At last week’s OAAA 2019 convention Insider talked with DoMedia’s Ian Bowman-Henderson about the out of home trading platform’s activities. What does DoMedia do? DoMedia is the largest platform in the world for buying and selling out of home advertising. About 30% of the agency dollars are going through our […]
May 30, 2019 – Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Jay Johnson has been appointed Chief Financial Officer effective October 1, 2019. Mr. Johnson, 42, has served as Executive Vice President and Chief Financial […]
