By Anna Bager, OAAA President & CEO I began my new role at OAAA in mid-September. What a month it has been! Over the past four weeks, I’ve commuted between our headquarters in Washington and a temporary office in New York, and I’ve begun to travel around the country on […]
Other News
Fleischer Says Blip Democraticizes Out of Home Buying
Last week Blip appointed Daniel Fleischer as General Manager Blip Canada and VP of International Publisher Marketing. Insider talked with Fleischer about automated out of home buying. How did you get involved with the out of home business I was introduced to it by the folks at Broadsign 10 years […]
Daily Billboard’s 3 of a Kind: Halloween
With the witching season well underway and ghoulish skeletons, cobwebs and gravestones adorning houses and lawns, this month Daily Billboard thought we’d look at how different companies approach Halloween in their outdoor ads. First up is this horrifying special extension cut-out example for Universal Studios Hollywood’s annual Halloween Horror Nights. […]
Company of the Day – ATA Outdoor
Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]
Out of Home is a Good Value
Insider thinks PJ Solomon’s Media Monthly is a must read. This chart from the PJ Solomon October 2019 Media Monthly demonstrates that bulletins and posters are a good value. Bulletins and posters have a lower cpm (cost per thousand impressions) than TV, video, newspapers, magazine and radio. Online display ads […]
Impact Media Buys Creative House Sign in San Diego
Impact Outdoor Advertising recently purchased a high profile San Diego billboard from Creative House, a real estate developer in San Diego, California. Signvalue was the sales consultant for Creative House. Insider talked with Impact’s Terry Kafka about the transaction and what he’s learned in 37 years in the out of […]
Grey Outdoor Buys Florence SC Billboards from Myrtle Beach Outdoor
Grey Outdoor LLC has acquired select Florence SC Billboards from Myrtle Beach Outdoor Advertising. Williamson and Associates was the broker. The purchase includes 14 billboard faces and 6 structures. 12 of the sign faces are located on I-95 south of Florence SC, between Mile marker 147 and Mile marker 151. […]
Youth Pitch Billboards @ Environmental Contest
A leading communications college sponsored a “pitch competition” last week for area high schools and middle schools to propose ways to raise awareness about climate change. A team comprised of students from Trimble High School in Glouster, OH, and a nearby middle school pitched billboards. It came in second. The […]
Company of the Day: Atwell Outdoor
Company: Atwell Outdoor Advertising, Inc. Headquarters: 2304 Winona Drive Panama City, FL 32405 Markets: Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. Atwell Outdoor […]
Billboard Insider Classifieds October 12, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
