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How to design a special effects out of home project

Earlier this week Insider profiled Atomic Props.  Insider asked Atomic Props Director of New Business Development Stacy Colson to talk about process of designing and installing a special effects out of home project. Pre-Project Estimating Process:  This is where a potential project is sent to us for estimating.  Because the […]

The Non-Profit Which Spends $3 Million/Year on Billboards

Jay Stoltzfus of Christian Aid Ministries (“CAM”) talked about the company’s billboard buying program at the fall IBOUSA meeting. The Company CAM is a non-profit 501(c)(3) organization which ministers to physical and spiritual needs of people around the world.  The company distributes 15-20 million pounds of clothes, Bibles, food and […]

5 Quotes from Digital Signage Week

Here are five interesting quotes Insider heard in sessions and conversations during Digital Signage Week. Adomni’s Jonathan Gudai on how automated buying platforms are changing out of home: Less than 10% of the global out of home inventory is digital.  That’s going to change.  85% of digital online ads are […]

Outfront Designs 3D Teddy Bear Billboard to Promote Safety

Outfront Creative Studios has designed a 3D teddy bear on a billboard to promote safety.  The teddy bear is a steel frame with a light foam core covered by a thick outer layer of heavy plastic (the same stuff above ground pools are made of). It is extremely durable with […]

Company of the Day – Arrington Outdoor Advertising

Company: Arrington Outdoor Advertising Markets:  Texas, Arkansas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Suite 800 Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor operates strategic billboard locations along major freeways and rural highways in and around the Dallas Fort Worth area, the second fastest growing metro area in the […]

Anna Bager Says Out of Home is a Hot Medium

Today’s podcast guest is Anna Bager, President and CEO of the Out of Home Advertising Association of America.  Anna talks about growing up with billboards, why out of home is a hot medium, why she joined the OAAA, where out of home is doing a good job and where it […]

Vendor Profile: Atomic Props and Effects

Company: Atomic Props and Effects Products:  Billboard Props and Special Effects Address: 895 Hale Ave N, St Paul, MN  55128 Phone: 612-331-1335 Email: stacy@atomicprops.com Atomic Props & Effects is a full-service design & fabrication company.  Founded in 1980, the brainchild of Mike Pearson – Atomic Props began as a live […]

OAAA Adds 9 New Members

October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO […]

Company of the Day: Avery Outdoor

Company:  Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address:  2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery  Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa.  The company started in custom signs and expanded to billboards in 1948.  Milt Avery oversees the out of home […]

The Most Valuable Out of Home Site in the US

  During Digital Sign Week you ought to wander down to Times Square to take a look at Prismview’s One Times Square digital billboard located at 42nd and Broadway.  It just might be the most valuable advertising location in the world.    New Tradition Media handles the ad sales.  The […]