Other News

Governor Vetos House Bill 645 in North Carolina.

North Carolina’s Governor Roy Cooper vetoed House Bill 645 which would allow billboard companies the ability to move their signs if government takes their property through eminent domain. Here’s a press release by the North Carolina Outdoor Advertising Association objecting to the veto.   [wpforms id=”9787″] Paid Advertisement

Company of the Day: Zalla Media

Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY  41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati.  The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and gets 284,452 impressions each week. […]

Static Billboards Still Make Sense

Static billboards are a good investment.  Just ask Justin Powell or Grey Vick or  or Sammy Estes.  Earlier this week Insider wrote about a 10′ by 30′ new build in New Prague, Minnesota.  The completed billboard is worth 2.5 times construction cost. Project:  10 by 30 billboard.  Steel monopole. Location:  […]

Out of Home Advertising up 7.7% in Q2 2019

August 21, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Year-to-date 2019 the OOH industry is […]

Tech Talks: Selling OOH with a Data-Driven Approach

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]

Company of the Day – YESCO Outdoor Media

Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters:  2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States.  The company was started […]

Diana and Hal Stevenson on running an independent out of home company.

  Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee.  On the Billboard Insider podcast they, talk about the importance of sales, being independent in a world dominated by the big three, cloud-based tools for […]

Insider Ownership at Clear Channel Outdoor and the Public Out of Home Companies

Clear Channel stock has risen 16% to $2.60 in two days on news that managers and directors are buying shares.  Americas CEO Scott Wells, CFO Brian Coleman and Board Member Ben Moreland bought shares two days ago.  CFO Brian Coleman and Board Member Andrew Hobson bought shares yesterday.  The purchases […]

Geopath Market Spotlight: Bluefield-Beckley-Oak Hill

Did you know: Beckley is the 9th most populous city in West Virginia. The Bluefield-Beckley-oak Hill micropolitan area has over 100,000 residents. This week’s Geopath Market Spotlight focuses on the Bluefield-Beckley-Oak Hill, West Virginia DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]

Company of the day: Your Big Sign

Company:  YourBigSign.com Markets:  Michigan Headquarters: 3440 Fenton Rd, Hartland, MI  48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Sign place Michigan.  Alan Pittel is the founder. [wpforms id=”9787″] Paid Advertisement