Insider has previously published articles about the on-going legislative and administrative processes for establishing new and grandfathered heights for signs in Texas, including in the June 5, 2017, February 26, 2018, and May 30, 2019 editions. The most recent development was the passage in the 86th Texas Legislative Session of […]
Other News
IRI Joins Forces with Vistar Media to Measure Sales Lift from DOOH Advertising
CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, today announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home […]
Company of the Day – Abel Outdoor
Company: Abel Outdoor Advertising Markets: Montana Headquarters: 23685 US Highway 93 N, Arlee, Montana 59821 Phone: 406-880-4964 Abel Outdoor Advertising operates a billboard plant in the following Montana communities: St Ignatius Florence Stevensville Hamilton Missoula The company was started in 2003 and is owned by Ernest Otoupalik [wpforms id=”9787″] […]
A Static Build With a 44% Return on Investment
Insider’s not the only one that likes static builds. Grey Outdoor’s Grey Vick is a fan as well. This recently built static billboard is generating a 44% return on investment. Project: 200 square ft, two sided, steel, monopole billboard. 3′ by 16′ hole wet drilled. Cost: $20,000 complete with lights. […]
Paul Wright Comments on NC Governor’s Veto
Insider noticed SignValue Paul Wrights’ commented on Governor Roy Cooper’s veto of House Bill 645. Here is what Paul had to say. “Told ya so! We hate to say it, but the Governor of North Carolina (Roy Cooper) probably did the right thing when he vetoed the bill to relocate […]
Geopath Market Spotlight: Clarksburg-Weston
Did you know: Confederate General Thomas “Stonewall” Jackson was born in 1824 in Clarksburg. The building that formerly housed Weston State mental Hospital is one of the largest hand-cut stone buildings in the nation. This week’s Geopath Market Spotlight focuses on the Clarksburg-Weston, WV DMA. Infographics for the top DMAs […]
Company of the day: Ace Outdoor
Company: Ace Outdoor Advertising Market: California Headquarters: 89801 Sunset Blvd., West Hollywood, CA 90069 Phone: 310-467-8072 Email: andrew@ace-outdoor.com Ace Outdoor operates seven high profile billboard structures with 13 faces on Sunset Strip in West Hollywood. Ace is managed by Andrew Bilanzich who was a punter for the 1995 Nebraska cornhuskers national championship football team during college. The […]
More Atlanta Marquee Billboards
Yesterday Formetco’s Britt McConnell talked about the Atlanta sign district and the high-profile digital billboards at Cobb Galleria, Georgia State’s stadium and Georgia’s Own Credit Union. Today McConnell talks about three more high profile Atlanta digital billboards as well as trends in digital billboard resolution. The Atlanta Sign Blackbird’s The […]
Meadow Outdoor Builds a Digital in Ontario, Oregon
Meadow Outdoor has constructed Ontario, Oregon’s first digital billboard. The sign is on East Idaho Avenue. One side is digital and the other is static. The project took a year to permit and plan. Insider’s take: A one side static, one side digital billboard isn’t a bad thing. In 2017 […]
Stu Lipscomb Named President at Pioneer Outdoor
SPRINGFIELD, MO – Stuart Lipscomb has been named President of Pioneer Outdoor, a position previously held by Larry Lipscomb. “Stuart represents the fourth generation in outdoor advertising, and I couldn’t be more thrilled to hand over the company’s leadership to him,” says current managing member, Larry Lipscomb. Through Stuart’s sales […]