Insider is constantly asked about local billboard pricing. Adquick, the automated out of home buying platform, has developed a billboard pricing widget. You put in your zip code and it tells you what billboards, street furniture and wallscapes cost in that zip code for a 4 week flight. Here is […]
Other News
Outdoor Legal: Your Lease Should Make Clear the Billboard is Yours
Make sure your leases specify that your billboard is your personal property and may be removed at termination of the lease. That’s the lesson of Outdoor Systems Advertising v Korth. Here are the facts. Outdoor Systems Advertising (“Outdoor Systems”) had a lease for a billboard on some property in Michigan. […]
Pittsburgh Gazette Urges City to Respect Lamar’s Property Rights
The Post Gazette has written an editorial urging the city to respect Lamar’s property rights and end the fight over the Mount Washington sign: “Property rights are a fundamental right. The government cannot impose arbitrary restriction on the use of one’s property if that use is legal – and indeed […]
Company of the Day: Applied Advertising
Company: Applied Advertising Markets: Texas, Massachusetts, Illinois, Nevada, Florida, New York Headquarters: 428 Hayden Station Rd., Windsor, CT 06095 Phone: 860-640-0800 Email: Info@AppliedNYC.com Applied advertising operates a plant of wallscapes, transit, digital billboards and billboards around the United States. Jason Bergeron is President and CEO. Ray Bergeron is Chief Operating […]
Billboard Insider Classifieds September 28, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
What’s next in Tennessee?
In addition to owning Elevation Outdoor, Martin Daniel sits in the Tennessee House of Representatives. Insider talked with Daniel about what’s next in Tennessee following the US Sixth Court of Appeal’s September 11 ruling that Tennessee’s billboard law is unconstitutional. Will a special session be called to deal with the […]
Billboards are in and facebook ads are out…
Digiday put together a tongue in cheek guide about what’s in and what’s out during Ad Week 2019. Billboards are in… [wpforms id=”9787″] Paid Advertisement
DOOH and advertising increase engagement by 5X
LONDON, UK: In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials […]
Company of the day: Anderson Outdoor
Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry terminal. […]
Brian Coleman on Fixing Clear Channel’s Balance Sheet, China and More Digital Billboards in LA
Clear Channel CFO Brian Coleman talked this week at the Deutsche Bank 2019 Leveraged Finance Conference on steps he’s taken to fix Clear Channel Outdoor’s balance sheet, the company’s problems in China and whether Los Angeles will permit more digital billboards. On fixing the balance sheet. Out of the box […]