Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top newspaper brands like WSJ and NYT is softening while subscription revenue is up Mainline traditional media […]
Did you know: Downtown Colorado Springs north-south streets are named after mountain rangers and east-west streets are names after rivers. Pike Peak, elevation 14,115 feet, lies 12 miles west of Colorado Springs. This week’s Geopath Market Spotlight focuses on the Colorado Springs, Colorado DMA. Infographics for the top DMAs and […]
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]
By Michael Wardle, General Counsel for YESCO Outdoor Media Relocation clauses in billboard leases can make or break a location over the long-term. Careful planning at the outset of a billboard lease can create a win/win for both the landowner and the billboard owner if the site-specific relocation issues are […]
Metro Phoenix Bank (OTCPink: MPHX) (“MPB”) announced a sizable credit facility to Greyline Outdoor Advertising, further solidifying itself as a national leader in outdoor media lending. Greyline Outdoor Advertising (www.greylineoutdoor.com), is the 2nd largest outdoor advertising company in the greater Western New York region and is now expanding into New York City. Their […]
Victory Hill Exhibitions has installed the 2nd largest LED display screen on the Las Vegas strip! The curved 45’ high x 175’ wide 10mm SMD VISIONiQ display features industry-leading redundancy and uptime and is supported with real-time monitoring and alerts. Manufactured by Media Resources for GH Media and installed by […]
Vector Media’s Dave Daucanski tells Insider: “Vector Media is expanding into California with a contract with County Connection/Contra Costa Our passion is public transit and the cohesive relationships we create with our 45+ public transit partners. We are excited about our growth on the West Coast along with our recent […]
Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]
Insider asked California out of home attorney Richard Hamlin to discuss how the pending California Consumer Privacy Act rules will impact out of home companies. It looks like most out of home advertising companies are too small to have to comply with the act but you need to start paying […]
Marketing consultant Emily Binder said some thought provoking things about billboards in a September 2019 Voice Marketing podcast. Good out of home design Being a marketer I’ve always been interested in what makes a billboard successful…Brevity is the biggest thing. You need to get your message across in as few […]
