October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO […]
Company: Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address: 2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa. The company started in custom signs and expanded to billboards in 1948. Milt Avery oversees the out of home […]
During Digital Sign Week you ought to wander down to Times Square to take a look at Prismview’s One Times Square digital billboard located at 42nd and Broadway. It just might be the most valuable advertising location in the world. New Tradition Media handles the ad sales. The […]
By Anna Bager, OAAA President & CEO I began my new role at OAAA in mid-September. What a month it has been! Over the past four weeks, I’ve commuted between our headquarters in Washington and a temporary office in New York, and I’ve begun to travel around the country on […]
Last week Blip appointed Daniel Fleischer as General Manager Blip Canada and VP of International Publisher Marketing. Insider talked with Fleischer about automated out of home buying. How did you get involved with the out of home business I was introduced to it by the folks at Broadsign 10 years […]
With the witching season well underway and ghoulish skeletons, cobwebs and gravestones adorning houses and lawns, this month Daily Billboard thought we’d look at how different companies approach Halloween in their outdoor ads. First up is this horrifying special extension cut-out example for Universal Studios Hollywood’s annual Halloween Horror Nights. […]
Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]
Insider thinks PJ Solomon’s Media Monthly is a must read. This chart from the PJ Solomon October 2019 Media Monthly demonstrates that bulletins and posters are a good value. Bulletins and posters have a lower cpm (cost per thousand impressions) than TV, video, newspapers, magazine and radio. Online display ads […]
Impact Outdoor Advertising recently purchased a high profile San Diego billboard from Creative House, a real estate developer in San Diego, California. Signvalue was the sales consultant for Creative House. Insider talked with Impact’s Terry Kafka about the transaction and what he’s learned in 37 years in the out of […]
Grey Outdoor LLC has acquired select Florence SC Billboards from Myrtle Beach Outdoor Advertising. Williamson and Associates was the broker. The purchase includes 14 billboard faces and 6 structures. 12 of the sign faces are located on I-95 south of Florence SC, between Mile marker 147 and Mile marker 151. […]
