Other News

Sales Success: Haunted House

Annette Kenyon, a new account executive at Park Outdoor shares this sales success story with Insider: I am a new account executive here at Park Outdoor in Binghamton, New York.  I come to this billboard world from a 12 years of retail sales experience with little knowledge of marketing.  I […]

Company of the Day: Bayou Outdoor

Company: Bayou Signs Markets:  Louisiana Address:  1305 Ridgefield Road, Thibodaux, LA  70301 Phone:  985-446-1183 Email:  advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant in southeastern Louisiana.  Bayou is a family owned firm which was started in 1969.  The plant includes static billboards, four trivisions and two digital billboards. [wpforms […]

I’m Not Getting My Newsletter…

  The Billboard Insider daily newsletter is growing rapidly.  We’ve got 2,475 subscribers.  What should you do if you’ve signed up for the daily newsletter and aren’t getting it? Check your spam folder. Gmail and company firewalls can be  overzealous and dump the newsletter into spam.  If you tell your […]

Billboard Insider Classifieds October 26, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

The Case for Personal Ads on Digital Billboards

Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards.  Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted […]

Regulatory Roundup October 25, 2019

On Monday a Commonwealth Court in Pennsylvania denied an appeal by the City of Pittsburgh of an earlier Commonwealth Court decision allowing Lamar Advertising to keep the Mount Washington billboard.  The city intends to appeal the ruling to the Pennsylvania Supreme Court.  When will Mayor Peduto stop throwing good money […]

Stephen Freitas on FOARE

You need to consider joining Billboard Insider in its support of OAAA’s Foundation for Outdoor Advertising Research and Education (“FOARE”) as a generous part of your year-end donations. FOARE is a 501(c)(3) charitable foundation that supports important research and education related to out of home (OOH) advertising issues. Insider talked […]

Geopath Finalist for Best Analytics Platform Award

New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured […]

Company of the Day: Barnes Outdoor

Company: Barnes Outdoor Market: 15 Ohio counties Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Outdoor Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio.  The company was started in1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards and eight […]

Solar Powered Digital Billboards?

At last week’s DailyDOOH Investor Conference Lamar CEO Sean Reilly said that Lamar has some digital billboards which could get off the grid when we have better batteries.  Insider asked solar powered billboard expert Kevin Conlin to discuss the feasibility of solar powered digital billboards. Kevin are solar powered digital […]