International Outdoor v SS Mitx demonstrates the importance of using certified mail to deliver important written notices under a billboard lease. It also addresses the issue of lease abandonment. Here are the facts In March 2009 International Outdoor entered into a lease to erect a billboard on property owned by […]
Other News
Out of Home Conference Rooms – Part 3
Joyce Outdoor has a great conference room. It’s sunny and spacious and houses Kevin Joyce’s collection of out of home nameplates. Vinyl Printer Circlegraphics conference room showcases the work that they do rebranding businesses. What does your out of home conference room look like? Email billboardinsider@gmail.com. [wpforms id=”9787″] Paid Advertisement
Consumer Reports on OOH and Privacy
The respected Consumer Reports has published a post on the use of data. You may be asked about it. Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]
Watchfire Completes Fremont Street Experience.
DANVILLE, Ill. — (November 21, 2019) — The last of 59 truckloads of digital signage modules left the manufacturing facility at Watchfire Signs in Danville, Ill. recently, closing out the chapter on the renovation of the world’s largest single video screen, Fremont Street Experience in Las Vegas. Watchfire Signs, selected last year for […]
Clear Channel Airports Launches Web App for Performance Data
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, […]
Company of the Day: Big Outdoor
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards and wallscapes in major US cities. The company was started in 2013 and is owned by Brad Berkley, Eric Niemeyer and SunTx Capital Partners which has allocated […]
One Independent’s Digital Billboard Strategy
Allison Outdoor has 1,270 out of home faces and 29 digital billboards deployed across North Carolina and Georgia. Insider asked Allison’s President Claude Dicks to talk about digital billboards. You’ve got 29 digital billboards. How do you decide to install or convert a digital? We look at a couple criteria. […]
Full Motion Digital Billboards in LA
Inglewood is one of the few cities to permit full motion digital billboards. NBC Los Angeles did a piece about them. Scenic America complains about safety. WOW Media’s Scott Krantz and city of Englewood sources say that accidents have declined in intersections near signs which show full motion video and […]
Sometimes a Typo Isn’t a Mistake
OAAA Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar mistake “your” vs “you’re,” often mocked with memes on social media. Visible, […]
Company of the Day – Billboards for Education
Company: Billboards for Education Headquarters: 9301 Ocoee St., #138, Ooltewah TN Market: Tennessee Phone: 423.242.3695 Email: matt@billboardsforeducation.com Billboards for Education was created to give hope and support to local educators who struggle with an ever-present lack of classroom resources. The Company donates 10% of every dollar, from every billboard ad, to […]