Insider has written about the Donor for Dad digital billboard campaign which is running right now t0 find a kidney donor for Formetco VP Todd Heller. Insider received this update from Todd’s daughter Kara who highlights the effectiveness of the campaign and urges everyone to keep running the ads. WOW […]
Other News
Data-Driven, Real-Time Campaign for United Airlines Earns Posterscope OOH Media Plan of the Year Award
8 OOH Media Plan Awards Were Presented at OOH: NOW Event in NYC December 5, 2019 (New York) – The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out […]
Jeremie Watkins on Clark County’s Mobile Billboard Rules
Kre8 Media Mobile Billboard in Las Vegas Clark County Nevada Commissioners unanimously approved mobile billboard rules due to safety and congestion concerns. Here’s a link to the new mobile billboard law. The rules go into effect January 1. The rules require mobile billboard operators to register with the county, pay […]
Broadsign and Adform Integrate Buying Systems
MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent targeting […]
Company of the Day: Boardworks
Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA 30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta. The company was started in June 1989 by Larry Roberts. The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]
Out of Home Trends to Watch in 2020
Insider asked Paul Wright and Carson Frost of Signvalue about out of home trends to watch in 2020 and here’s what they said. What are the out of home stories to watch in 2020? (1) One of the stories that everyone should be watching is the deployment of non-traditional digital […]
New and Noted December 4, 2019
Lamar CFO Jay Johnson was subject of an Executive Spotlight in the Greater Baton Rouge Business report. He worked at a REIT prior to joining Lamar and one of his big roles will be helping more REIT investors to get comfortable with Lamar. Most REIT investors understand land and real […]
Tis the Season for Public Service
With the holiday season in full swing, community goodwill is often heightened as friends and family give thanks, offer a hand to those in need, and focus on loved ones. To help spread messages of hope, support, and community involvement, the holiday season is a good time to spotlight public […]
Geopath Market Spotlight: Montgomery-Selma
Did you know: Montgomery was home to the first US flight school, established by Orville and Wilbur Wright in 1910 Selma is the second oldest surviving city in the State of Alabama. This week’s Geopath market spotlight focuses on the Montgomery/Selma DMA. Infographics for the top DMAs and much more […]
Company of the Day – Blackbelt Outdoor
Company: : Blackbelt Outdoor Advertising, LLC Headquarters: 476 County Road 206, Marion Junction, Alabama 36759 Markets: 5 Counties in Central Alabama Phone: 205.337.5113 Email: dunkin@blackbeltoutdoor.com Blackbelt Outdoor was founded in 2014 by Dunkin Allred. Since then Blackbelt Outdoor has expanded into nine counties throughout the central portion of Alabama. They offer both […]