Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company: Carroll Advertising Company Market: Massachusetts, New Hampshire, Rhode Island. Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Email: john@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has grown to include a division of digital advertising and poster displays targeting […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Some advertising contracts allow an out of home company to declare the future amounts due if a client defaults. Vincent v Grayson suggests that you’ll have a hard time recovering future amounts owed when a contract defaults unless you can prove actual damages. Here are the facts. In July […]
Charlotte Observer has a nice article on Wendy Hickey’s Artpop. Hickey has been nicknamed the “fairy art mother.” Artpop puts local artists up on donated billboad space around the country. Artpop has put 130 local artists up on 20 billboards, 32 slots at Charlotte International Airport, 10 uptown newstands and […]
In New York, technology-driven, Out-of-Home (OOH) media agency Project X has released an interactive analytics suite through which advertisers can monitor the performance of their OOH ad campaigns. Project X provides access to every format of OOH inventory (digital and traditional) across the US, combining technology and data-enabled solutions to […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The unit is 5 feet off the right of way and is the closest digital billboard to the […]
Last week Standard Outdoor, a subsidiary of Standard Diversified, purchased the remaining Fairway Outdoor assets. Looks to Insider like Standard Outdoor itself is for sale. This paragraph is tucked into a November 18, 2019 Standard Diversified press release announcing a merger and reorganization. Emphasis ours. Prior to the consummation of […]
Did you know: Syracuse is a “super-green” city with top rankings in National Geographic and Popular Science. The tallest building in Syracuse is the State Tower Building. This week’s Geopath market spotlight focuses on the Syracuse DMA. Infographics for the top DMAs and much more are available to Geopath members […]
Company: Captivate Elevator Media Headquarters: 501 7th Avenue, Suite 210 New York, NY 10018 Phone: 646-205-8500 Email: lpapa@captivate.com Markets: Major cities throughout North America. The Captivate founders recognized the lengths people go to avoid personal interaction during confined elevator rides and set out to develop a solution that would alleviate […]
