Other News

Company of the Day: George Lay Signs

Company of the Day: George Lay Signs Market:  Kansas Headquarters: 1016 N. Waco, Wichita, KS  67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business.  The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign company to start his […]

Huntington Outdoor on Surviving the Covid-19 Pandemic

In addition to serving in the Ohio House of Representatives, Jena Powell is a VP of Marketing at Huntington Outdoor.  In the post below Jena shows us how Huntington is communicating with its small business clients during the covid-19 crisis. By Jena Powell, VP Marketing, Huntington Outdoor As business owners […]

New South Outdoor Acquires OMD Huntsville Assets

Neil Bell’s New South Outdoor continues to grow in Alabama with the acquisition of several sites in Huntsville from OMD.  The addition of these locations gives New South an impressive display face count of 195 in Northeast Alabama.  Marty Williamson of Williamson and Associates was the broker.  Insider talked with […]

Owner Feedback on Payroll Protection Loan Applications

Insider heard back from three owner/operators after our article last week on the Payroll Protection Program application process. Ken Wingate Wingate Outdoor Advertising I had my PPP loan application completed on Monday of this week and it was funded by Wednesday. I used a local community bank and the loan […]

Adquick: Traffic is 64% of normal across 206 DMA’s

US traffic volumes declined slightly during the past week.  Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day – Genesis Outdoor

Company: Genesis Outdoor Advertising Headquarters: 25 E Boardman St, Youngstown, OH 44503 Market: Ohio & Pennsylvania Phone:  (330) 747-0057 Email:  info@genesisbillboards.com Genesis Outdoor owns and operates 66 static and 14 digital faces in the Mahoning Valley, Youngtown, Ohio markets as well as Western Pennsylvania.     [wpforms id=”9787″]   Paid Advertisement

Melody Roberts on Billboard Advertising During Covid-19

Melody Roberts, with Out of Home Creative, says she’s been working on various businesses who are advertising mainly on digital billboards and street furniture. She provided input on billboard advertising during COVID-19: “Out-of-home continues to do a tremendous job providing information to the public on COVID-19 updates, restaurants offering pick-up/delivery, in-kind […]

US Past Covid Hospital Use Peak

Some encouraging news on Covid-19.  According to the health models of the Institute for Healthcare Metrics the US is now 1 day past peak hospital use related to the Covid-19 and 2 days past peak daily Covid 19 deaths.  Looks to Insider like it will take another month for the […]

Shoutouts to OUTFRONT, Book Your Billboard, Barfield Outdoor, General Outdoor

OUTFONT ran a digital billboard easter egg hunt yesterday in several cities across the country.  You downloaded a bingo card of eggs and you won when you spotted three eggs from the card on an OUTFRONT digital billboard.  Here are some winners.   Doug Muth at Sioux Falls bookyourbillboard.com tells […]