Amortization refers to the practice of forcing a billboard company to remove a billboard after an arbitrary period of time without compensation for the loss. Amortization has reared its ugly head in Wenatchee, Washington. In November the city of Wenatchee sent a letter to the city’s out of home companies […]
DANVILLE, Ill. — (February 4, 2019) — Watchfire Signs, a leading manufacturer of LED virtual scoreboards and video boards, is offering a scholarship to recognize a high school student who develops inspiring content for high school Watchfire video scoreboards or displays. Click to Tweet. The Fired Up Watchfire Scholarship will […]
Company: Crossroads Digital Outdoor Headquarters: 200 N. Washington Sq, Suite 400 Lansing, MI 48933 Market: Michigan Phone: 231.683.4224 Email: info@crossroadsoutdoor.com Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company. Their focus remains on serving clients advertising needs with the help of digital billboard placement and […]
Miami, FL and Montreal, CA — February 5, 2020 — AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, today announced a partnership to provide DOOH networks with integrated audience measurement solutions. With this […]
Out of home companies sometimes require employees to sign a non-compete agreement in which they agree not to go to work for a competitor for a period of time after they leave. Don’t make the terms of your non-compete too broad or it may be unenforceable. That’s the lesson of […]
Insider has updated the inflation and US out of home revenues table. Bookmark this when it’s time to negotiate a billboard lease cost of living increase with your landlord. Inflation has averaged 2.2% over the past twenty years. US Out of home revenue growth has averaged 3.1% over the past […]
Insider received some comments on the Clear Channel Outdoor’s announcement that it had transformed 1,300 sign faces into “Premier Panels.” One reader comments: ClearChannel has offered these wrapped 30 sheets for decades in the California market as an upgrade to traditional poster showings. The presser about this “new” thing confused […]
Company: Coastal Outdoor Markets: North Carolina, South Carolina. Address: 2025 Corporate Centre Drive #206, Myrtle Beach, SC 29577 Phone: 843-692-2334 Coastal Outdoor operates a plant with 902 bulletins and 24 digital billboards in North and South Carolina including following DMA’s: Myrtle Beach/Florence Charleston Wilmington The company was founded in 1996 […]
Jesse London has 25 years experience in media sales including 20 years experience selling out of home. Last week he talked about selling out of home versus TV. Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]
Humor can be great on billboards but there are risks. Not everyone thinks the same things are funny. An Ohio pizza shop owner likes to run funny messages on his billboards: “Now Hiring – Must Show Up”, “If it’s not there in 30 minutes move closer.”, “Free Box with Every […]
