Other News

Update on Total Outdoor

Earlier this week Red Star Outdoor purchased 8 Chicago out of home advertising structures from Total Outdoor.   This week’s 8 structure sale to Red Star follows the sale of some Boston assets to American Tower (September 2019), certain Chicago structures to Outfront (September 2019),  certain San Francisco faces to New […]

Using 3D Billboards to Create Value

  By Vinny Pannutti, Camel City Posters As a sales person we should always be looking for the best way to help our clients achieve their goals.   Especially in the Advertising World.  If our clients succeed, we succeed.  That is why I love Outdoor.  We should try to advise and […]

2020 OAAA/Geopath Local Case Study Contest

When the final year-end numbers are tallied, 2019 should prove to be one of the best years for OOH in the past decade. OOH continues to defy the trajectory of traditional media by posting continuous growth fueled largely by the medium’s ability to produce results for local advertisers. Every OOH […]

Watchfire Grows 2019 Sales Force by 25%

DANVILLE, Ill. — (January 9, 2020) — Watchfire Signs, a leading manufacturer of LED signs, digital billboards, and video scoreboards, grew its sales force by 25 percent in 2019, and announced plans to continue expanding its staff in sales, engineering and software development in 2020. Click to tweet. In order to meet […]

Company of the Day: Capital Outdoor

Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC  27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in  Zebulon, North Carolina.    The company has 800 faces in North Carolina and Virginia.  The company is an operator associate in the IBOUSA.  […]

Jeremy Male: “We’ve done well in an industry that has a tailwind behind it.”

“We’ve done very well in an industry that has a tailwind behind it” was how Jeremy Male prefaced his comments at the Citibank Global TMT West Conference yesterday.  Some other comments. On Digital Signs We’re converting pretty much every opportunity we can develop.  We’re looking to get a minimal IRR […]

Wendy Hickey’s Out of Home Sales Tips

Wendy Hickey spent 18 years selling out of home before founding ArtPop Street Gallery.  Wendy had some great insights into selling out of home on last wednesday’s Billboard Insider Podcast.   You spent 18 years in out of home sales.  What did you learn about selling out of home? I really […]

Red Star Outdoor Acquires 8 Total Outdoor Faces in Chicago

Red Star Outdoor, the iconic Chicago Out-of–Home Company, today announced the acquisition of select assets from Total Outdoor in Chicago, further cementing their dominance as the Independent Outdoor leader in the DMA, further cementing their dominance as the Independent Outdoor leader in the DMA. Red Star is known for controlling […]

Virgin Media Demonstrates “unlimiting” power of data-driven creative

  Earlier this year Virgin Media took a truly data-driven approach to creative solutions, embodying the ‘unlimiting’ power of its services with a unique UK wide campaign that physically broke out of more frames than ever before. Virgin Media set the challenge to relaunch its brand, with the ambition to […]

Geopath Market Spotlight: Waco

Did you know: Dr Pepper was invented in Waco in 1895 by Charles Alderton.   Waco is home to the Texas Ranger Hall of Fame and Museum in addition to the Texas Sports Hall of Fame.This week’s Geopath market spotlight focuses on the Tri-Cities, Tennessee/Virginia DMA.  Infographics for the top […]