Other News

Map Your Out of Home Plant

You need a simple interactive map on your out of home website so local advertisers and national agencies can find your billboards.   There are three options for integrating a map into your website. Use a management software system  which incorporates a map into your website. The management software providers like […]

Company of the Day – Douglas Outdoor Media

Company: Douglas Outdoor Media Market: Knoxnille, TN Headquarters: 212 South Peters Road, Suite 204, Knoxville, TN 37923 Phone: 865-588-3027 Email: carlotta@douglasoutdoor.com Douglas Outdoor Media is a Tennessee based OOH company providing both static and tri-vision boards, primarily in Knoxville TN.  They own and operate 37 faces. Gary Douglas is President […]

A digital billboard boycott?

Cobb business faces boycott after advertising on LED billboard screams the newspaper headline.  Cobb, Georgia residents are using Next Door to organize a boycott of a Elan cycle fitness after Elan placed an ad on a digital billboard owned by Vision Outdoor, LLC. Vision was granted 8 digital billboard permits […]

Matt O’Connor: Post ad outcomes will be more important than impressions.

Adquick’s Matt O’Connor has been busy.  Last week he closed a $6 million equity round to keep growing Adquick, the out of home ad sales platform.  Insider asked O’Connor this question: Will declining iphone location data create problems for out of home audience measurement? Location data is definitely vital for […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Digital Outdoor Advertising

Company:  Digital Outdoor Advertising Markets:  Nationwide Address:  349 Fifth Avenue, New York, NY  10016 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a woman owned business that represents a network of 130+ independent billboard operators across the US and Canada.  The compahy has an owned and operated inventory which includes […]

Billboard Insider Classifieds February 15, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Pioneer Outdoor Acquires Watkins Assets

SPRINGFIELD, MO – Pioneer Outdoor has acquired several billboard assets from Watkins Outdoor Advertising. The deal consists of 7 Daktronics digital faces and one static billboard face, all located in Springfield MO. Pioneer Outdoor continues to grow their digital presence, having already been the largest digital billboard provider in Springfield, […]

Ubimo’s Valentines Day Marketing Tips

Ubimo specializes in transforming data into marketing insights.  Today Pola Zen,  Sr. Director of Marketing at Ubimo, a Quotient Brand, provides Insider tips about valentines day gift preferences.  Looks to Insider like you should use your out of home plant to advertise flowers in New York, jewelry in the south […]