Other News

Lamar Advertising Announces Proposed Offering of Senior Notes

BATON ROUGE, La., Jan. 21, 2020 (GLOBE NEWSWIRE) — Lamar Advertising Company (LAMR) announced today that it intends to offer approximately $1.0 billion through an institutional private placement of one or more series of senior notes (the “Notes”) by its wholly owned subsidiary, Lamar Media Corp., subject to market conditions. […]

Vistar Programmatic Spend Grows 80% in 2019

NEW YORK – January 21, 2020 – With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the […]

PJ Solomon Raising Money to Fund Cancer Research

Out of home industry investment banker/cancer survivor Mark Boidman and his firm PJ Solomon are participating in the ride for survival to raise money to fund innovative studies and clinical trials led by the Memorial Sloan Kettering Cancer Center. The ride will be on on Sunday, Feb 9th in New […]

Company of the Day: City Outdoor

Company: City Outdoor Markets:  Massachusetts, Illinois, California, New York Headquarters: 1333 Broadway, Suit 506, New York, New York 10018 Phone: 212-736-9400 City Outdoor operates a plant of high profile bulletins, digital billboards, wallscapes, bulletins and baricades in Boston, Chicago, Los Angeles, New York and San Francisco.  The firm was started by […]

9 Tips for Selling Out of Home Versus Radio

Jesse London has spent 25 years in media sales including 20 years selling out of home.   Today he gives 9 tips for selling out of home versus radio. (1) First, let’s find a way to include radio.  Radio and out of home complement each other since they reach the on-the-go […]

Game Player Hijacks Airport Screen

Secure digital screens.  Secure digital screens.  Secure digital screens.   Vice reports that a video game player plugged in his PlayStation 4 directly to an airport monitor at the Portland Airport in order to play Apex Legends before boarding a flight.  Could have been worse if he’d chosen to show something […]

Out of Home Advertising Reaches Children with Message of Love and Hope

To the many billboard operators who supported the Samaritan’s Purse project Operation Christmas Child by donating available space on your digital boards in 2019, thank you! We are excited to share 2019 results. More than 10.5 million shoebox gifts were collected worldwide in 2019! More than 8.9 million were collected […]

BlowUP’s Katrin Robertson to Head World Out of Home Judging Panel

Katrin Robertson, CEO of blowUP media and a board member of the World Out of Home Organization, will head the Organization’s panel of judges for its 2020 Awards, to be announced at its Congress in Toronto from June 3-5, 2020. The judges will also include Organization President Tom Goddard and […]

Company of the Day – Cleveland Outdoor

Company: Cleveland Outdoor Market: Cleveland, Ohio Headquarters: 2963 Claremont Rd., Shaker Heights, Ohio 44122 Phone: 216.752.5070 Email: getout@cleoutdoor.com Cleveland Outdoor Advertising is a family owned out of home business started in 1979 by Steve Thompson and Debra Abdalian-Thompson. Steve and Debra continue to operate the business with Steve being in charge of […]

Metro Says New OOH Contract Worth Hundreds of Millions

Metro will dramatically expand its digital advertising network under a new contract that will provide an infusion of revenue to support rail and bus services for Metro riders. The ten-year contract for Metro’s advertising concession, awarded to OUTFRONT Media, Inc., is valued at more than $336 million over the next […]