Other News

Company of the Day: DDI Media

Company:  DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennessee Headquarters:  8315 Drury Industrial Parkway, St Louis, MO  63114 Phone: 314-423-5040 DDI media operates a billboard plant in 8 states with more than 1,200 faces.  Vince Miller is the company’s General Manager.  Miller is a 28 year out of home veteran […]

Lamar & Outfront: REIT Tax Myths

Insider is always looking for articles that help us to better understand unique aspects of the OOH industry.  Most of us are familiar with a REIT (Real Estate Investment Trusts) since Lamar and Outfront use that structure.  However, understanding REITs and why they make sense for an outdoor company can […]

Billboard Vandalism

Some recent cases of billboard vandalism.  This month a pro-life billboard ad run by Pro-Life Michiana in South Bend Indiana was spray painted.  In September 2019 four bench advertisements for unplanned pregnancy resources were vandalized and in December  benches advertising options for mothers were vandalized. Climate activists in Australia are […]

A New Year, A New Decade: Top 2020 Priorities

By Anna Bager OAAA President & CEO I want to thank the many OAAA members I’ve met for your guidance and warm welcome. While traveling the country on my nationwide listening tour over the past five months, I have seen first-hand the passion our members have for this industry. The […]

Aruba Tourism’s Ed Malone: Digital Out of Home was agile and relevant.

One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather.  The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]

Company of the Day – Del Outdoor

Company:  Del Outdoor Headquarters:   1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email:   bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona and is part of Western News & Info, Inc.   Brandy Wright is the […]

Steve McNeely: The future has never been brighter.

  Today’s podcast guest Steve McNeely has 30 years experience investing in out of home companies.   Steve talks about his newest out of home investment, what he thinks of the public out of home companies and private equity’s biggest issue with out of home. Last July you assisted Blackbird Media […]

Coronavirus Triggers Layoffs at Chinese OOH Firm

A chinese out of home firm is laying off 10% of its workforce in response to the coronavirus.  Deal Street Asia reports that Xinchao Media, which places ads in and near elevators and escalators, laid off 500 workers.  When people aren’t commuting to work they aren’t seeing ads.  The company’s […]

Watchfire Selected for Louisville Airport Welcome Wall

DANVILLE, Ill, — (February 11, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was select by Louisville Tourism to manufacture a “Welcome Wall” at the Louisville Muhammad Ali International Airport. . The nearly 6’ x 27’ high-resolution welcome wall is viewable by the more than […]

Vistar Adds Foursquare as Out of Home Partner

NEW YORK – February 11, 2020 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced a partnership with Foursquare, the leading independent location technology platform. This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations […]