Cobb business faces boycott after advertising on LED billboard screams the newspaper headline. Cobb, Georgia residents are using Next Door to organize a boycott of a Elan cycle fitness after Elan placed an ad on a digital billboard owned by Vision Outdoor, LLC. Vision was granted 8 digital billboard permits […]
Other News
Matt O’Connor: Post ad outcomes will be more important than impressions.
Adquick’s Matt O’Connor has been busy. Last week he closed a $6 million equity round to keep growing Adquick, the out of home ad sales platform. Insider asked O’Connor this question: Will declining iphone location data create problems for out of home audience measurement? Location data is definitely vital for […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Digital Outdoor Advertising
Company: Digital Outdoor Advertising Markets: Nationwide Address: 349 Fifth Avenue, New York, NY 10016 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a woman owned business that represents a network of 130+ independent billboard operators across the US and Canada. The compahy has an owned and operated inventory which includes […]
Billboard Insider Classifieds February 15, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Insider’s Light-Hearted Guide to the Lamar, OUTFRONT and Clear Channel Codes of Conduct
Because it’s Friday, here’s Insider’s light-hearted guide to the Lamar, OUTFRONT and Clear Channel Outdoor codes of business ethics and conduct. You can find links to each code of conduct at the end of this article. No, we didn’t make the quotes up. The we are not WeWork clause (OUTFRONT) […]
Pioneer Outdoor Acquires Watkins Assets
SPRINGFIELD, MO – Pioneer Outdoor has acquired several billboard assets from Watkins Outdoor Advertising. The deal consists of 7 Daktronics digital faces and one static billboard face, all located in Springfield MO. Pioneer Outdoor continues to grow their digital presence, having already been the largest digital billboard provider in Springfield, […]
Ubimo’s Valentines Day Marketing Tips
Ubimo specializes in transforming data into marketing insights. Today Pola Zen, Sr. Director of Marketing at Ubimo, a Quotient Brand, provides Insider tips about valentines day gift preferences. Looks to Insider like you should use your out of home plant to advertise flowers in New York, jewelry in the south […]
Adquick Raises $6 Million Series A Funding to Continue Growth
LOS ANGELES, Calif., February 13, 2020 – AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul […]
Outfront Runs Social Media Valentines Day Campaign
NEW YORK, February, 13 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, announced today that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending […]