Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA 94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction and operation […]
Other News
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a […]
Billboard Insider Classifieds March 28, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
SBA Disaster Loans and Your OOH Company
A new SBA disaster relief program has been approved by the Senate and House. The program provides $349 billion in funding for SBA disaster loans for small businesses. Here are key terms: The program is open to businesses with fewer than 500 employees, independent contractors and sole proprietors. Loans are […]
The Case for Out of Home Stocks
“Be fearful when others are greedy and greedy when others are fearful.” – Warren Buffett Public out of home stocks have rallied this week but are down dramatically year-to-date. Here’s the data. Looks to Insider like the market has priced a 20% revenue decline and a 30-40% cashflow decline into […]
Mike Fitzgerald: “We’ll be the first place people look to advertise when they get out and about again.”
Insider is impressed by the the thoroughness with which Railroad Outdoor has responded to the coronavirus. What else can you expect when one of the company’s owners is an MIT grad? Insider talked with Railroad Outdoor co-owner Mike Fitzgerald. Mike give us an overview of your plant. We have a […]
Concentrate on What You Can Control
Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling. Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]
3 Common Errors in Out of Home Leases
On last week’s Billboard Insider podcast, Insider mentioned three business errors to avoid in an out of home lease: (1) Rent too high…It’s like pulling teeth to fix a bad lease. If you inherit a lease with rent too high you will be the bad guy…just because you tried to […]
Shoutouts to OAAT, Norton, Clear Channel, Ralston and Grey
The Outdoor Advertising Association of Tennessee (“OAAT”) and Tennessee’s governor are running “Do Your Part, Stay Apart” on 300 digital billboards across Tennessee. Lamar Advertising, OUTFRONT, Reagan, Plainview, R&R Outdoor, Flynn Signs and Dusty’s Outdoor are taking part. The OAAT and the Mayors of Nashville, Knoxville, and Memphis are using […]
Traffic is down but not as much as you think.
There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving. Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down due not as much as you think. You might want to keep track of the Inrix numbers […]