Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
Other News
Inrix Reports Personal Travel 93% of Normal
Personal travel has improved to 93% of normal according to the Inrix US National Traffic Volume Synopsis for June 6-12, 2020. Here are the key findings. Personal travel improved from 88% of normal for the week ended June 6 to 93% of normal for the week ended June 12 […]
Americans Plan to Hit the Road this Summer
June 15, 2020 (Washington, DC) – According to a new U.S. consumer summer travel survey, after months of being cooped up inside, Americans plan to get out and hit the road in big numbers this summer. In a survey commissioned by the Out of Home Advertising Association of America (OAAA) […]
Hennepin and Clear Channel Honor High School Class
MINNEAPOLIS (June 12, 2020) — Hennepin Theatre Trust and Clear Channel Outdoor have partnered to celebrate and honor The FAIR School Downtown’s graduating class of 2020 by displaying messages of congratulations on the billboard atop 900 Hennepin in downtown’s Hennepin Theatre District. The messages will be on display throughout June. […]
Company of the Day – Jones Outdoor (Wisconsin)
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (844) 256-6587 Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has 370 billboard faces and bulletin properties in Wisconsin, including 16 digital. They have concentrated coverage in from […]
Assets or Bulletins or Boards? The Debate Continues
We’ve received more comments about with Adams’s CEO Kevin Gleason’s article that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no […]
Daily Billboard Blog’s 3 of a Kind: Split in Two
For Daily Billboard Blog’s ‘3 of a Kind’ feature this month we have three examples of ad creatives split in two on opposite sides of the street along major traffic arteries in L.A. to help the advertisers make more of an impact. First up is this example from U.S. department […]
Rate This Face by Greg Callaham
Rate This Face allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
LED Truck Media Teams Up with iHeart Radio to Help Small Businesses
SAN DIEGO – LED Truck Media, a digital mobile billboard agency, and iHeartRadio’s Geena the Latina and Frankie V Show on 93.3 FM are teaming up to aid area small businesses with free exposure on the company’s digital billboard trucks this weekend. LED Truck Media CEO Jonnathan Trilleras said he […]
Company of the Day: Jones Outdoor
Company: Jones Outdoor Advertising Headquarters: 10657 E. Old Vail Connection Road.,Tucson, Az 85747 Markets: Arizona Phone: 877.292.6273 Email: dtjones@jonesoutdoor.com Jones Outdoor Advertising is a family owned company with more than 35 years experience operating a billboard plant in rural Arizona. The Company is focused on the concerns of those whose interests and products […]
