City Outdoor’s CEO Rick Del Mastro has died from complications caused by coronavirus. Del Mastro was a pioneer in transit advertising, Times Square displays and street level formats. His company City Outdoor has offices in New York, Los Angeles and Chicago. Del Mastro entered the out of home business in […]
NEW YORK, April 16, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced that affiliates of Providence Equity Partners LLC (“Providence”) have agreed to lead the purchase of $400 million in newly issued convertible preferred stock together with funds managed by Ares Management Corporation (“Ares”). “We recognized the value […]
eMarketer’s Behind the Numbers podcast talked about out of home this week. The comments start at 24:40 of the podcast. Analyst Nicole Perrin on first half 2020 out of home headwinds: Being at home means that out of home activities are severely limited…Messaging in stadiums and ball fields, NBA games […]
Since so many of us are aware of and focused on the SBA Payroll Protection Loan Program, Insider wants to continue to provide updates on what we are reading and hearing. Lapse in Appropriations – Yesterday came the news that the SBA is currently unable to accept new applications for […]
By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry. The skills and access […]
Reeves Media is pleased to announce Atlanta’s largest “Chalk Board”, a 30’ x 50’ digital billboard located in downtown Atlanta on the I 75/I 85 corridor, otherwise known as the downtown connector. The billboard is located on the property of Georgia State University, the former site of Turner Field and […]
Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH 45875 Phone: (866) 443-7536 or (419) 233-71453 Mail: tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant in Northwest Ohio and Southeast Michigan, mainly Dearborn Heights with both digital and static billboards. Tom Giesken started the company in 2000 after […]
Our post yesterday on PETA vs Lamar created quite a bit of interest and a number of responses from readers. Insider always appreciates the feedback. Here are some comments. “Smart that they recognize the media form that spurs the most conversations, dumb because they would have to buy a lot […]
Inrix says traffic is 52% of normal for the week ended April 10 and the decline in travel is getting smaller. This map tells you where traffic is down the most. Green means traffic down 50-60% from the pre-covid period. Blue means traffic is down 40%s. Grey means traffic is […]
Insider is reprinting an email he received from Brad Tooley, CEO, of Choice Media who made a greenhouse sale last week. Way to hustle Brad! Hope you and yours are safe. These are weird, unprecedented times. Thought I’d share a bright spot others might use some variation. Saturday I went […]
