Other News

SBA Disaster Loans and Your OOH Company

A new SBA disaster relief program has been approved by the Senate and House.  The program provides $349 billion in funding for SBA disaster loans for small businesses.   Here are key terms: The program is open to businesses with fewer than 500 employees, independent contractors and sole proprietors. Loans are […]

The Case for Out of Home Stocks

“Be fearful when others are greedy and greedy when others are fearful.” –  Warren Buffett Public out of home stocks have rallied this week but are down dramatically year-to-date.  Here’s the data. Looks to Insider like the market has priced a 20% revenue decline and a 30-40% cashflow decline into […]

Concentrate on What You Can Control

Insider received this outstanding advice from an independent out of home company yesterday. “We have been busy doing a lot of things that get pushed to the back burner when you are busy selling.  Resetting time clocks, trimming brush, cleaning and organizing the office and also our storage areas just […]

3 Common Errors in Out of Home Leases

On last week’s Billboard Insider podcast,  Insider mentioned three business errors to avoid in an out of home lease: (1) Rent too high…It’s like pulling teeth to fix a bad lease.  If you inherit a lease with rent too high you will be the bad guy…just because you tried to […]

Shoutouts to OAAT, Norton, Clear Channel, Ralston and Grey

The Outdoor Advertising Association of Tennessee (“OAAT”) and Tennessee’s governor are running “Do Your Part, Stay Apart” on 300 digital billboards across Tennessee.  Lamar Advertising, OUTFRONT, Reagan, Plainview, R&R Outdoor, Flynn Signs and Dusty’s Outdoor are taking part.  The OAAT and the Mayors of Nashville, Knoxville, and Memphis are using […]

Traffic is down but not as much as you think.

There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving.   Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down due not as much as you think.  You might want to keep track of the Inrix numbers […]

Outfront draws on credit line and takes steps to preserve cash.

NEW YORK, March 25, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced business and financial updates in response to the novel coronavirus (COVID-19) pandemic. To protect our business, clients, and stakeholders in these extraordinary and unprecedented times, we are undertaking many financial and operational actions. As of today, […]

Clear Channel Taps Credit Line

From Clear Channel Outdoor’s press release issued on March 25th: Clear Channel Outdoor Holdings, Inc. (CCO) (the “Company”), one of the world’s largest outdoor advertising companies, today announced it has drawn down $150 million available under its Revolving Credit Facility to increase liquidity and preserve financial flexibility. “The Americas segment continued to […]

Is Out of Home an Essential Business for Purposes of Quarantines?

Insider received a call from an operator in Washington State wondering if they can be classified as an essential business and be out updating vinyls for customers?  Timely call, for lots of reasons, but in particular that the OAAA held a “Stay at Home” webinar this week with a significant […]