Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Local Digital Billboards Markets: South Carolina. Address: 2228 Daniel Island Drive, Daniel Island, South Carolina 29492 Phone: 843-364-6019 Local Digital billboards operates digital billboards and static billboards in Charleston South Carolina and Pawley’s Island South Carolina. The company is run by Heather MacQueen Jones. Prior to starting Local Digital Billboards, […]
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
On this week’s Geopath/OAAA Virtual Seminar for Independent Operators, OAAA VP of Marketing Steve Nicklin talked about how to interest new clients in out of home and how to sell out of home versus other media. We’ve summarized his thoughts below. How do you generate interest in out of home […]
Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020. Daily miles travelled is now 95% of the travel occurring the first week of March prior to COVID-19 restrictions. [wpforms id=”9787″] Paid Advertisement
In an effort to reduce a projected budget shortfall, Washington D.C. was proposing to create a tax on advertising revenue as a way to generate up to $18 million in new revenue to the city. The Washington Post reports that the 3 percent advertising tax was among a list of […]
OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership between its Canadian business and Vistar Media, a leading global provider of programmatic out-of-home technology, to enable programmatic transactions. OUTFRONT Canada will leverage the Vistar supply-side platform (“SSP”) to allow buyers to purchase OUTFRONT’s Canadian digital inventory programmatically, via an […]
Company: Lightbox OOH Video Network Markets: Nationwide Address: 999 Park Avenue, Suite 310, New York, NY 10016 Email: sales@lightboxooh.com Phone: 646-367-5300 Lightbox operates a network of 4,500 digital screens in 300+ malls across the country. Glen Glenday is CEO. Peter Krieger is Chief Operating Officer. Daily DOOH reported on July […]
Bloomberg published an alarmist piece yesterday with the misleading headline: “Billboard Ad Sales Dive 40% With Americans Staying Off the Road.” This story should have been published in April, not now. This is old news. The industry was hit hard in March and April but driving traffic and roadside bulletin […]
