By Ken Klein, EVP – Government Affairs, OAAA Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology that reduces light “spillage” Fewer maintenance […]
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]
By Paul Wright, founder and CEO of SignValue Is it a good time to sell my billboard plant? What kind of price do you think we can get? How long will it take? These are all good questions, but they are just the tip of the iceberg. Our clients are […]
A Choice Media Billboard made a New York Times story on the coronavirus in West Texas. The digital billboard was carrying a Masks Save Lives message in Lubbock. The Times article is In West Texas, Lingering Distrust in Public Health Measures as Virus Spreads. Insider talked with Choice Media President/CEO Brad […]
Geopath as updated the Top 100 DMA’s – Average Daily miles travelled report through July 3rd. Since April there has been a significant growth in daily miles travelled in all DMA’s. You should lookup your DMA and send the info to your customers. Here’s the report for the #1 rated […]
Company: Klein Outdoor Advertising Headquarters: 54 Broad Street, Suite L107, Red Bank New Jersey 07701 Market: Eatontown, NJ Phone: 732-450-0505 Email: davidklein@kleinoutdoor.com Klein Outdoor owns and operates a two-sided 11 X 38 digital structure on Route 35 in Eatontown New Jersey. The Company has developed and sold over 40 other locations in […]
Our readers aren’t happy with lots of out of home buzzwords to judge from comments on 3 Phrases Billboard Insider Wants to Retire. MilkMoney’s Founder/CEO Sam Keywanfar doesn’t like “industry standard.” I’d like to see the phrase “industry standard” go away. It’s often used to explain why things take longer […]
Insider has posted before that your out of home company needs to avoid dealing with Kendrick J Turner’s Let Freedom Ring. He asks to run a long term civil rights message on your billboards with payment via ACH. The ACH never happens or is rejected. Insider is aware of six […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home (DOOH) division. The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter […]
