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Company of the Day: Sway Outdoor
Company: Sway Outdoor Markets: Chicago, Los Angeles, New York, Sacramento, Seattle Address: 505 West 37th Street, New York, NY 10018 Email: info@swayoutdoor.com Sway outdoor is a national outdoor advertising sales and marketing firm. The company is active in Chicago, Los Angeles, New York, Sacramento and Seattle. Some of the company’s […]
Black Lives Matter Billboard Coming Down
We’ve written before about the black lives matter billboard ad that went up on a Lamar billboard next to a confederate flag in Pittsboro, North Carolina. Chatham Times reports that the owner of the flag who also is leasing the land under to the billboard to Lamar is not renewing […]
A Look At Las Vegas During the Covid Crisis
Each city has had its own unique issues during the Covid crisis. We wanted to take a look at Las Vegas, which relies so heavily on tourism. Insider reached out to Chad Harris, Owner/Operator of Las Vegas Billboards for a conversation about the market. Covid took a big hit to […]
Top 10 Things Every Independent Operator Should Know About OOH
On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and great content. Here are 10 not to be missed key takeaways about OOH that every independent operator should know to drive sales and improve […]
Student Winners Announced for 9th Annual “Project Yellow Light” Scholarship
The Ad Council and Project Yellow Light announced the winners of the ninth annual Project Yellow Light scholarship competition. The contest involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of using a phone while driving. The […]
Company of the Day – Lindmark Outdoor Media
Company: Lindmark Outdoor Media Corporate Headquarters: 2700 Technology Place, Norman, OK 73071 Markets: Oklahoma, New Mexico, Arkansas, Louisiana and Texas Phone: 405-928-5800 Email: info@lindmarkoutdoormedia.com Lindmark Outdoor Media is one of the largest privately held billboard companies with over 5,500 faces in the United States. Lindmark was established by Trent Lindmark who has […]
Comments on the Lamar/Johnson City Dispute
After our post yesterday on Lamar and Johnson City we heard from Richard Hamlin, partner in the Hamlin Cody Law Firm. Here are his thoughts. We had a client with a similar situation. The city acquired railroad right-of-way by deed in lieu of an eminent domain action. The city allowed […]
What Happened to the Ad Tax in DC?
Insider wrote about the DC proposed tax on advertising last week. Ken Klein, OAAA EVP Government Affairs, wrote a deeper dive followup which we are reprinting with his permission. What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the […]
The MIT autonomous car brief and what it means for out of home.
MIT has issued a research brief titled Autonomous Vehicles, Mobility, and Employment Policy: The Roads Ahead. Here is Insider’s analysis of what it means for out of home. A decade or more away or maybe never… No driver involvement cars (e.g. Level 4 or Level 5) won’t happen soon due […]