Penneco is urging consumers to buy local. View Outdoor is reminding consumers that businesses do carry out. Bullfrog Outdoor is encouraging people to support local businesses and thanking first responders. LMR Digital in Gonzales Louisiana is advertising local restaurants which are open on two digital billboards. [wpforms id=”9787″] Paid […]
Other News
IBOUSA: Location Traffic Metrics Request For Proposal
ABOUT IBOUSA Our network of media owners emerged a few decades ago and combined efforts with common ties as Independent Billboard Operators (IBO), mostly from smaller rural and suburban markets. Challenged by our size and access to resources, contacts and ideas, we created an organization whereby we helped each other […]
Piccadilly Lights Spotlights Hero Tom Moore
London, UK: The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £21 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London. From 10am today (Saturday, April 18), an hourly salute to […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Graham Outdoor
Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia 30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Graham Outdoor is an independent family owned company which operates a billboard plant with 54 faces in Georgia and 12 faces in Florida. The company was started in 2003 and is owned […]
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a […]
Billboard Insider Classifieds April 18, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Rick Del Mastro RIP
City Outdoor’s CEO Rick Del Mastro has died from complications caused by coronavirus. Del Mastro was a pioneer in transit advertising, Times Square displays and street level formats. His company City Outdoor has offices in New York, Los Angeles and Chicago. Del Mastro entered the out of home business in […]
Outfront Raises $400 Million in Convertible Preferred Stock
NEW YORK, April 16, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced that affiliates of Providence Equity Partners LLC (“Providence”) have agreed to lead the purchase of $400 million in newly issued convertible preferred stock together with funds managed by Ares Management Corporation (“Ares”). “We recognized the value […]
eMarketer projects 16-22% first half 2020 decline in Out of Home revenue.
eMarketer’s Behind the Numbers podcast talked about out of home this week. The comments start at 24:40 of the podcast. Analyst Nicole Perrin on first half 2020 out of home headwinds: Being at home means that out of home activities are severely limited…Messaging in stadiums and ball fields, NBA games […]