Insider featured Lafayette, LA based Rue Outdoor, last week as a Company of the Day. Over the weekend, this new item below, from KLFY.com, came up on their web site concerning a new digital built by Rue Outdoor and we wanted to pass it along. The City of Abbeville is […]
Other News
Circle Graphics Teams with POP Tracker for New Proof of Posting Service
Your efforts paid off. Not only is your client putting faith in OOH for their marketing efforts, they’re putting faith in you, your product and your recommendation to drive their business goals. Pricing was negotiated, units contracted, and the companion campaigns for mobile and social are slated to launch. […]
Company of the Day – Salt River Outdoor
Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ 85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of 1 digital and nineteen double-faced static […]
Gephart on Persistence in Out of Home Sales
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he talked about his proudest out of home sale. Today he talks about the importance of persistence. Billboard Insider reader Tom Giesken asks “what’s the most important thing to teach a new […]
Reagan’s Indy Stunt
Reagan Outdoor Advertising is running copy celebrating Kokomo High School’s 1961 state championship on 100 billboards in the Indianapolis area. Plenty of chatter about the billboards on social media. Reagan did a random survey is December to determine how many people know that Kokomo was the 1961 state champs. The […]
Second Round of PPP Loans Starting This Week
Applications for the next round of PPP loans should start showing up this week. Since the application portals are initiated by each bank in the program, timing may vary. Most banks will have already set up portals previously, Insider is expecting this should move quickly. Let’s deal with some basic […]
Rate This Ad by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: San Diego Outdoor
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. the company’s ad campaigns revolve around convention sponsorships. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds January 16, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Comments on Billboard Cellular Antennas
Many readers commented on yesterday’s post on the slow rollout of billboard antennas. A reader says cell companies are choosing to deploy on utility poles, not billboards. It’s mainly due to legislation that allows for wireless antenna’s to go on utility poles or separate stand-alone polls in the ROW. Legislation […]
























