InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees. When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the […]
Other News
Company of the Day – Iconic Sign Group
Company: Iconic Sign Group Market: Corpus Christi, Texas Headquarters: 1826 SPID, Suite B, Corpus Christi, TX 78416 Phone: 361-883-7446 Email: info@iconicsg.com Iconic sign Group is a family business which was started in 1935. The company designs, installs and maintains on and off premise signs and vehicle wraps. They are a […]
Adams Refinances Debt
NEW YORK – Global investment firm The Carlyle Group (NASDAQ: CG) today announced that it has provided a debt financing package for Adams Outdoor Advertising, one of the largest independent suppliers of premium out-of-home media. The Company, which owns and operates advertising assets in 12 core markets across the U.S., will […]
Ian Dallimore: Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media.
Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising. Ian is excited about the future of out of home. Here are the highlights. How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large […]
Inrix Reports Traffic has Largest Post-Covid Weekly Rebound
The Inrix US National Traffic Volume Synopsis Issue #10 (week ended May 22) reports that traffic last week had the largest rebound since Covid. Some other findings: Personal travel improved to 81% of normal for the week ended May 22, up form 75% of normal for the week ended May […]
Geopath Reports 41% Increase in Average Miles per Day Across 100 DMA’s
Geopath and intermx have released the average daily miles traveled report for the week ended May 22. Traffic increased across all 100 top DMA’s in the US. The median increase in average daily miles travelled across the top 100 US DMA’s was 41% over the past month. New York (up […]
Intersection Wins Exclusive Advertising Partnership with Austin’s Capital Metro
Austin, TX – Intersection, the leading smart cities technology and media company, announced that it has been awarded a three-year contract to sell advertising across Capital Metro (CapMetro), Austin’s public transit agency. Intersection will bring its suite of media products to hundreds of vehicles across CapMetro’s rail and bus system, driving […]
Company of the Day: Houck Transit
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now owned and operated by his great […]
The Great American Road Trip Summer
Sean Reilly predicted 2020 will be the Great American Road Trip Summer in a May 12 interview at the JP Morgan Global Technology Media and Communications Conference: This summer it’s clear to me for a variety of reasons that we’re going to see a record for miles driven…People are not […]
Ike Wingate on Advertising in Recession.
Wingate Media Group President Ike Wingate has a great three minute video on the importance of advertising in a recession. I’m Ike Wingate with Wingate Media Group. We do advertising. Outdoor billboards and indoor billboards…I’m coming to you today to talk to you the small business owner about advertising and […]