Other News

Lakeland Outdoor Honors Grads

Lakeland Outdoor has been honoring grads on digital billboards.  Insider talked with Lakeland’s Kathy Oertel. Tell us about the program Lakeland Outdoor decided to showcase some of our 2020 graduating Seniors on our digital locations in Central Florida. Vikki Kast our Admin Assistant aka “scheduler guru extraordinaire” deserves a shoutout […]

Company of the Day: GreenSigns

Company: Greensigns Market: Chicago Headquarters:  2700 S. River Road, Suite 203.  Des Plaines, IL  60018 Phone:  312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area.  Joseph Mancino is CEO.  David Williams is President.    The company’s green commitment is demonstrated in three ways. The company purchases […]

Haleigh Powell Says Prove Them Wrong

By Haleigh Powell, Director of Client Relations, Huntington Outdoor, haleigh@huntingtonoutdoor.com Do you know how important small businesses are? Almost 45% of economic activity in the U.S is created by small businesses, that’s how important each small business is! Small businesses have taken a hit and have seemingly started to struggle […]

Sloane on Asset Sales, As-Is Where-Is and Holdbacks

Yesterday’s Billboard Insider podcast guest Jennifer Sloane talked about lease mistakes.  She also explained why you should buy assets instead of stock and how to use holdbacks. Should you do a stock purchase or an asset purchase? The most common structure is an asset sale as opposed to a stock […]

Blip Pitches Ads for Grads

Last week Blip billboards launched  an innovative program to allow parents to honor grads.  Some details on the program. It’s a self-serve $20/day nationwide program. Parents can login and design an ad and select the billboard on which they want to run. Blip also provides the program to schools in […]

Inrix Reports Traffic Up 5% Last Week

US passenger travel increased by an additional 5% last week according to the Inrix US National Traffic Volume Synopsis issue #7.   Passenger travel improved to 64% of normal for the week ended May 1 up from 59% of normal for the week ended April 24.  Travel is compared to a […]

Company of the Day – Harmony Outdoor

Company: Harmony Outdoor Markets: Pennsylvania Headquarters: 114 W Diamond St, PO Box 271, Butler, PA  16001 Phone: 724-282-8000. Email: Vsmith@butlereagle.com Harmony Outdoor advertising operates a plant with 90 billboards in four counties in Western Pennsylvania.  The company  is a subsidiary of the family owned Eagle Media Corporation.  Eagle Media owns several […]

Clever Marketing from a Vinyl Printer

Remember the news stories about covid-19 inspired toilet paper shortages.  Last Friday Insider received a box from Fedex.  Inside is a roll of toilet paper which says “WE ARE HERE MAKING THE IMPOSSIBLE POSSIBLE.  Call us today.  API.”  Very clever.  Well played Associated Posters.   [wpforms id=”9787″]     Paid […]

Link Media Hires Lodzinski and Heck

Link Media Outdoor is pleased to announce that they have brought on Bill Lodzinski as General Manager of the Mid-Atlantic/West Virginia market. Bill has prior hands on experience as a General Manager for Outfront Media in Philadelphia, and Lamar Advertising in Bridgeport, WV, Roanoke, VA, plus Ocala, FL. Bill began […]