By Andrea Messimer-Henley In early March we all felt the impact of COVID19, there isn’t a single person that wasn’t affected in some way shape or form. I began to reflect on what I learned growing up in the grocery business that people need food in every circumstance and no one […]
Other News
The Perils of Development Clauses
Many landlords ask for the right to terminate a billboard lease in the event that it interferes with the sale or development of a property. There are perils in broad development clauses That’s the lesson of Lamar vs By-Pass Partners. Here are the facts. In the late 1980’s Outdoor Communications, […]
Boston Omaha Completes Public Offering
OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (“Boston Omaha” or the “Company”) today announced the closing of its previously announced underwritten public offering of its Class A common stock, par value $0.001 per share (“Class A common stock”), at a price to the public of $16.00 per share, for a […]
Company of the Day – Irish Sign Company
Company: Irish Sign Company Market: North Dakota Headquarters: 2302 University Drive S., Fargo ND 58103 Phone: 701-371-5018 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish. They operate a digital billboard in Fargo, North Dakota. Pricing ranges from $325-500/week per slot. [wpforms id=”9787″] Paid Advertisement
Standard Diversified Spins Off Standard Outdoor
Standard Diversified the public tobacco, vaping, insurance and out of home company sold Standard Outdoor, LLC to Billboards LLC, an affiliate of Standard General L.P. The spinoff is part of a plan of reorganization. Here’s what Insider has learned from Standard’s April 13, 2020 Sale announcement, 2019 10k and first quarter […]
The Covid Rebound
Most out of home companies tell Billboard Insider revenues have begun to recover from Covid-19 lows. This is verified by Insider’s experience. Here are cash collections and billings compared to a January 2020 baseline for Insider’s Indiana and Minnesota out of home plant. Percent Change in Collections and Revenue Versus […]
Making the Case for OOH
2020 Local Case Study Award Winners Case studies are powerful testimonials and the OAAA case study library contains over 650 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64 entries, and the cases demonstrated OOH is […]
JC Decaux and S4M Announce Global Ad Partnership
Paris, June 2nd 2020 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide […]
Company of the Day: IMM Outdoor
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you […]
Inrix Reports Another Week of Traffic Growth
Nationwide passenger traffic increased by another 3% for the week ended May 29 according to the Inrix US National Traffic Volume Synopsis #11. Personal travel was 84% of normal for the week ended May 29, up from 81% of normal for the week ended May 22. Traffic has now returned […]