Other News

Leslie Morris on Successful Billboard Ads

This infographic by Leslie Morris of Skydragon Designs caught Insider’s eye.  It highlights  how to design a successful billboard ad. ] [wpforms id=”9787″] Paid Advertisement

Company of the Day: Hometown Outdoor

Company:  Hometown Outdoor Markets:  Indiana Address:  PO Box 1068 Muncie, IN  47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operated a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana.  Gary Dragoo was the company’s President.  In March, Hometown sold to JR Promotions Outdoor Advertising.  JR Promotions […]

Sean Reilly on Healthy Categories During Covid

At last week’s JP Morgan Global Tech, Media and Communications Conference Lamar CEO Sean Reilly was bullish in the following categories: Services is primarily lawyers and other professional service.  It’s actually expanding slightly into home services…Things like cleaning services, pest control, office cleaning services.  They’re coming out to brand themselves.  […]

IBOUSA Spring Video Meeting in Lieu of Conference

From Chris Cowlbeck, IBOUSA General Manager The coronavirus pandemic has indeed impacted our daily lives and IBOUSA was forced to cancel their Louisville conference last week.  In an effort to communicate with the people and companies in the independent billboard space, IBO has scheduled a ZOOM meeting series for Wednesday […]

Dean Koby on Placed Based Advertising

Yesterday Insider featured Hispanic Indoor Media, Inc. as company of the day.  Insider talked with Hispanic Indoor Media Co-founder and President Dean Koby about running a place based media company. Dean how did you get in the out of home business. Straight out of college, I spent my first 10 […]

Shoutout to Keystone Outdoor

Kudos to Keystone Outdoor is partnering with the Philadelphia City Council on a billboard campaign to promote mask wearing and social distancing.    [wpforms id=”9787″] Paid Advertisement

Ubimo Reports Consumer Traffic is Recovering

The folks at Ubimo looked into consumers’ out-of-home movement to understand the impact of quarantines. The resulting data provides some interesting insight into some of the biggest news stories over the past 2 months – you can actually see things like panic buying, and even protests, within the data (example […]

Company of the Day – Hughes Outdoor Media

Company: Hughes Outdoor Media Headquarters:  1495 Manakin Road, Manakin-Sabot, VA 23103 Markets: Virginia & North Carolina Phone: 804.784.0501 Email: steve@hughesoutdoor.com Hughes Outdoor Media was formed in 2002 by Steve Hughes. The company currently owns and operates over 100 outdoor displays in Virginia and North Carolina. Mr. Hughes grew up in the outdoor advertising […]

Allyson Baker and Ken Klein Update on Out of Home and the Paycheck Protection Program

The government’s fast-moving effort to deliver “Paycheck Protection” relief to small business has created confusion, even headaches. Billboard Insider invited Ken Klein of OAAA and Allyson Baker of the Venable law firm to answer questions and clear the air. Can I still apply?  Yes, but do so quickly.  The first […]

Rothfelder on IBOUSA Conference and Force Majeure Provisions

Covid 19 has unfortunately caused cancellation of the IBOUSA Spring conference in Louisville. Nevertheless, Chris Cowlbeck and his staff at IBOUSA have planned a remote alternative through a Zoom meeting, along with a smaller group attending personally in Ardmore, on May 20. As usual, there’s a great line up of […]