Insider gets lots of product releases, some more intriguing than others. This product release caught our eye: touchless screens which allow consumers to interact with a digital sign in a safe way. A technology you should keep your eye on. 18th June 2020 – CEN Media Group and Ultraleap have signed a deal that will […]
Other News
Company of the Day: Juggernaut Billboards
Company: Juggernaut Billboards Markets: Arizona Headquarters: 6029 E Paseo Ventoso, 2nd Floor, Tucson, AZ 85750 Phone: 520-241-6419 Email: rendon@juggernautoutdoor.com Juggernaut Billboards operates a plant in Arizona The company is owned by Chip Tolleson and Rick Rendon. They started the company in 2014. Insider talked with Rick Rendon. How did you get […]
Covid and Landmark’s Out of Home Portfolio
On a May 7, 2020 earnings call Landmark CEO Tim Brazy said COVID is impacting Landmark’s portfolio of 2,008 out of home assets: “With regard to outdoor advertising our tenants in this sector are experiencing some challenges…In our portfolio we have received a number of abatements and requests for rent […]
Comparing the Out of Home Revenue Forecasts
Here’s a comparison of the US out of home revenue forecasts. The Group M and Magna forecasts came out this week. Billboard Insider and Signvalue made forecasts in March 2020. Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said […]
Magna sees 16% decline in OOH in 2020 followed by 9% increase in 2021
Yesterday Magna issued the June 2020 updated ad forecast. Magna projects a 16% decline in US out of home revenues in 2020 followed by a 9% increase in revenue during 2021. Magna says decreased car traffic and public transit usage may result in a 44% annualized decline in out of […]
Pearl Media Helps Brands with Storefront Advertising
(Montclair, New Jersey) What if you could put your brand at eye level and meet your customer in exciting and impactful ways. Would you do it? For brands looking for a way to make eye to eye contact with their customers and make a big impression, Storefront Advertising may be […]
Company of the Day – IMAGE MEDIA®
Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Insider caught up with Michael Scheid, Jr. EVP and GM of IMAGE MEDIA. Michael, tell us about IMAGE MEDIA. IMAGE MEDIA is Chicago’s largest independent outdoor advertising operator. IMAGE MEDIA’s plant consists of […]
Out of Home Debt Markets Resilient
The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. Lamar expects to come through the downturn without asking for any covenants amendments from its lenders and it raised $400 […]
Group M: OOH Revenues to Decline 21% in 2020 and Grow by 5% in 2021
Yesterday Group M released its 2020 Mid-Year Forecast for US Advertising Revenues. Here’s the summary table for the percent change in revenues by media sector. Change in US Media Ad Revenue (including political advertising) Source: GroupM US Mid-year Advertising Revenue Report, June 2020 OOH revenues are forecast to decline […]
Anthem Displays Expanding in Bladen County North Carolina
Jun 15, 2020 Raleigh, N.C. Anthem Displays LLC, a national manufacturer of digital billboards, will create 17 jobs in Bladen County, North Carolina Governor Roy Cooper announced today. The project will generate a $3.6 million investment in Elizabethtown. “North Carolina continues to attract new jobs in a wide range of […]