Company: Magnum Media Headquarters: 10281 S.W. 72nd Street, Suite B-103 Miami, Florida 33173 Markets: Miami-Fort Lauderdale Phone: 305-498-1656 Email: info@magnummedia.net Magnum Media provides a growing array of transit and out-of-home advertising opportunities in South Florida. They partner with agencies and both local and national clients, delivering relevant high-impact campaigns that […]
Other News
Keep out of home lease increases to 1-2% per year.
You need to keep your billboard lease increases to less than 2%/year. Here’s an actual lease Insider has reviewed. Payments are as follows: 2014-2017 $2,000 per year. 2017-2020 $2,500 per year. 2020-2023 $3,000 per year. 2023-2026 $3,500 per year. 2026-2029 $4,000 per year. A $500 […]
Adomni Demonstrating a Political Get Out and Vote DOOH Strategy
Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works. [wpforms id=”9787″] Paid Advertisement
OAAA adds Dawn Del Mastro to Board
The Out of Home Advertising Association of America (OAAA) announced today it had appointed Dawn Del Mastro to serve on its Board of Directors. She fills the seat left vacant after the passing of her father, Rick Del Mastro. Ms. Del Mastro had previously held the position of president at […]
Place Exchange Expands Programmatic Video Solution to Out-of-Home
New York, NY — August 18, 2020 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced expanded access for digital buyers to premium video inventory from leading OOH publishers such as AdStash, Branded Cities, Captivate, Clear Channel Outdoor, Enlighten, Firefly, Grocery TV, GSTV, Intersection, New Tradition, […]
Company of the Day: Look Outdoor Advertising
Company: Look Outdoor Advertising Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX 79007. Phone: 806-274-4357. Email: jrusten@lookoutdoor.biz, tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now operates over 500 billboard […]
The Rural View
By Dick Rhodes, Dusty’s Outdoor Covid has wrought “unusual” times to the out-of-home advertising arena. And while media attention focuses on the occupancy and financial results of the publicly traded firms, their results are not necessarily reflective of the private operations, nor should they be the only concern. The economic […]
Lamar Announces $150 Million Add-on Debt Offering
BATON ROUGE, La., Aug. 17, 2020 (GLOBE NEWSWIRE) — Lamar Advertising Company (LAMR) announced today that it is seeking to raise approximately $150.0 million through an institutional private placement of additional 4% Senior Notes due 2030 (the “Notes”) by its wholly owned subsidiary, Lamar Media Corp (“Lamar Media”). The Notes […]
Objective Truths of OOH
With the permission of and by, Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Subjective means based on or influenced by personal feelings, tastes, or opinions… people get stuck here… a lot. Objective means just the opposite… it’s not influenced by personal feelings or opinions but […]
Wendy Hickey on What’s New at Artpop
Artpop works with billboard companies to but up art on vacant billboards. Insider talked with Artpop’s founder Wendy Hickey. What’s new at Artpop? We made our goal of securing our funding for our ArtPop Charlotte Region for our 2021 year 8 return and wanted to share that good news with […]