Other News

Talon appoints Friedman, Goiuveia and Bernstein

New York, NY – July 20, 2020 – Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With […]

Company of the Day – Leonard and Company

Company: Leonard and Co. Inc. Markets:  California Headquarters: 5199 E Pacific Coast Highway, Suite 305, Long Beach, CA  90804 Phone: 562-597-0001 Leonard and Company owns and operates billboards and wallscapes in California.  The company was founded in 1962.  The company’s billboards are concentrated in the following areas of Los Angeles: […]

Jim Poage on Keeping OOH Employees Covid-safe

Wednesday’s podcast guest will be Formetco Safety Director Jim Poage.  Jim will talk about OSHA and out of home.   During the interview Jim also reviewed what an out of home company should do to keep employees covid-safe.  We’re running his covid comments today. What steps should an out of home […]

New and Noted: Durden Outdoor, DDI Media and Lightbox

The Dothan Eagle has an article on   Durden Outdoor.  The Company  has a 60,000 square foot facility and owns and manages more than 1,000 bulletin, rotary poster and digital faces primarily in southeast Alabama.  Insider has featured Durden as company of the day several times.  We also have featured Durden […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements to the ad. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 […]

Company of the Day: Lightpoint Impressions

Company: Lightpoint Impressions, LLC Markets: Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 Lightpoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso, Texas. Chris Kopf and Don Woodsmall are the firm’s principals according to Linked In. [wpforms id=”9787″] Paid […]

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds July 18, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

The Company that Helps Put Auto Dealer Inventory on Digital Billboards

Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on digital billboards.    Here are the details on the company which developed the app. Company: Lucit Address: 314 E Thayer Ave, Suite, Bismarck, ND  58501 Email: gina@lucitagency.com Phone: 701-770-2012 Lucit is a digital […]

Neil Bell on Why Bonusing is Better than Discounting

Lots of interest in Neil Bells’s sales article earlier this week on avoiding a race to the bottom.   We asked Neil for a followup article on the specifics of bonusing. By Neil Bell, New South Outdoor Several Billboard Insider readers have asked me to give examples on how resisting discounts […]