Last week Billboard Insider wrote about the importance of monitoring out of home power and bandwidth bills for overcharges.  Giesken Outdoor founder Tom Giesken says persistence pays when talking with the power company:

Once on a billboard I converted from a static to a digital I noticed our other digitals, which were exactly the same type of digital billboards, were consuming the same level of electricity but the bills were 1/2 the cost of the new conversion.

After months of pleading with the utility company to look into they put a consumption meter on the board and found out that the meter on the board was incorrectly hooked for a 11o service when the application specifically showed a 220 hook up. The 110 metering caused the meter to run twice as fast once the 220 hook up was installed correctly as the original application requested and when the digital was installed. 

Once we figured this out the electrical went back to the beginning of my bills after conversion and refactored the charges as they should have been and surprisingly issued me a check for over $4000 since it took so long to get them to look into it.  It just shows that persistence can pay off with utility companies

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