Durden Outdoor is running an award winning ad campaign with a moving extension for a Bryan Pharmacy. Insider talked with Bill Durden about campaign and how the company is holding up during COVID. How did you come up with the creative idea for your Boll Weevil? The last time […]
Other News
Clear Channel Outdoor Ignites New Automotive Recovery Resource, Spikes Dealer Brand Sales 15%
New York, New York (July 27, 2020) – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers […]
World Out of Home Organization announces new digital branding campaign.
The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign launches around the world on Monday July 27. It is the first major campaign from New Commercial Arts, the agency […]
Company of the Day – Liquid Outdoor
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Chicago Boston Baltimore Miami Philadelphia Washington DC/Hagerstown San Francisco Orlando Cleveland Indianapolis Baltimore San Diego Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing Partners, Patrick Sherry and Paul Ducharme, […]
Telling Your Story
Lamar just released eight videos which tell the company’s story to investors, potential employees and clients. Here’s a sample. Insider’s take: Kudos to Lamar’s internal marketing crew and to Max Zoghbi at Loupe Theory for production. Telling your story is easy in a world of smartphones and youtube. Does your […]
Rothfelder On Political Billboard Advertising
Billboard Insider gets a lot of questions from readers, and especially in light of the upcoming election, on political billboard advertising in particular. Here’s a recent example: “We have a person here in Vegas that wants to run some pro Trump messaging on our units. He is not affiliated with […]
Elliott Outdoor Advertising Acquires D&M Properties
Elliott Outdoor Advertising of Logansville, Georgia has acquired D&M Properties of Georgia. Insider talked with Elliott Outdoor’s founder Ben Moye. Tell us about your company Elliott Outdoor was founded in 1999 by me after 15 years in the commercial sign business. We now operate 84 faces through out Georgia and […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Local Digital Billboards
Company: Local Digital Billboards Markets: South Carolina. Address: 2228 Daniel Island Drive, Daniel Island, South Carolina 29492 Phone: 843-364-6019 Local Digital billboards operates digital billboards and static billboards in Charleston South Carolina and Pawley’s Island South Carolina. The company is run by Heather MacQueen Jones. Prior to starting Local Digital Billboards, […]
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]