Other News

Billboard Insider Classifieds September 12, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Comments To A Traffic Skeptic Redux

In Wednesday’s Comments to A Traffic Skeptic  Insider talked about why the data should be believed that average daily miles travelled has recovered from post-covid lows.  Yesterday Geopath released  Mobility Update dated September 10, 2020 showing that average miles traveled daily is now 93% of travel occuring prior to covid-19 […]

3 Myths About Programmatic Out of Home

On this week’s Billboard Insider podcast Jonathan Gudai described the three myths surrounding programmatic out of home. Myths about programmatic out of home. Number one, programmatic should be looked at by the media owners as an extension of their business.  I think for a very long time it was viewed […]

An On the Ground View of NYC’s Re-Emerging Market

By Miriam Buireu Parra, Business Director, Evolve OOH With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for […]

Urban IQ Focuses on Advertising with a Purpose

NEW YORK, Sept. 10, 2020 /PRNewswire/ — Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced today “Advertising with a Purpose.” A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause related issues and charities.  Urban IQ will also update their corporate tagline to reflect this new organizational mantra. For […]

Company of the Day: Mesmerize Media

Company: Mesmerize Markets: Nationwide Address: 505 8th Ave., Suite 1003, New York, NY  10018 Email: sayhello@mesmerize.com  Phone: 212-365-5848 Founded in 2006, Mesmerize is a media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. We […]

Jeff Rushton on the Irvin Acquisition and Digital Billboard Sales Post-Covid

Yesterday Insider announced that Media Resources had purchased Irvin, Inc.  Insider talked with Jeff Rushton, Media Resources President and CEO about the transaction. Explain how Irvin’s product line complements the Media Resources product line.  Irvin and Media Resources sell to many of the same customers.  Irvin sells the non-digital hardware, […]

OOH Vinyl Exchange Network OOHven

Emergency response efforts for the recent hurricane Laura have spurred a new program between government, nonprofits and corporate donors to deal with a long standing OOH industry problem of managing and disposal of spent vinyls once a campaign is complete.  Billboard Insider met up with Chris Cowlbeck, General Manager of […]

Jonathan Gudai: Adomni’s Uber Venture Complements Out of Home

On this week’s Billboard Insider podcast Jonathan Gudai talked about how the company’s joint venture with Uber complements out of home. Talk about Adomni’s partnership with Uber We had this partnership with Uber that was geared to launch at the end of Q1 and Q2 was going to be a […]

OUTFRONT Brings Curated Content to Commuters with “Moments by OUTFRONT”

NEW YORK, Sept. 9, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, today officially launched ‘MOMENTS by OUTFRONT,’ its new content and publisher platform bringing editorial style content to key audiences throughout New York City. The content experiences are curated specifically […]