Other News

How Digital Placed Based OOH Engages Consumers

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on how digital place based advertising engages consumers. Used by permission of OAAA [wpforms id=”9787″] Paid Advertisement

OOH Provides Solutions for Political Campaigns and Voting Process Challenges

Amid record-breaking ad spend, the 2020 campaign season is approaching its final ten weeks and OOH is playing a larger role than ever. Propelled by improved consumer targeting, the ability to generate earned media, the 24/7 exposure of printed OOH, the flexibility of digital OOH and programmatic options, political ad spend […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Manabloom Media

Company: Manabloom Media Markets:  Washington, Oregon Address: POB 626, Milton-Freewater, OR  97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds August 22, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

5 Things About Billboard Imprints

  A reader asked Insider about billboard imprints  – the metal plates which you put up on a billboard to identify it as yours.  Here are Insider’s thoughts. Imprints are great advertising. What store fails to put up a sign?  Billboards are your store.  Put up a sign.  Imprints are […]

Tiffin Metal on Billboard Imprints

A reader asked Insider to write about billboard imprints, the nameplates which identify that a billboard is yours.  Insider talked with Marcia Carroll and Kylene Foster at Tiffin Metal Products to learn more about Billboard imprints. What kinds of imprints do you sell?  We provide imprints in a variety of […]

Savey Family Fund

As most of you know, Insider reported on the tragic deaths of John Savey and his son Jay during a break in at their home in Windermere Florida.  John’s wife Lisa was badly injured during the incident. The Savey’s had been raising their grandson, 9 year old Mason Cardy. He was […]

OAAA/Nielsen Infographic on Digital Billboards

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on digital billboards.  We’ll run the rest of the infographics over the next few days. Used with permission of OAAA.   [wpforms id=”9787″] Paid Advertisement

Watchfire Selected by North Myrtle Beach for City Gateway Sign

DANVILLE, Ill, — (August 20, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was selected by the city of North Myrtle Beach, S.C., to manufacture a digital message center for the city’s new gateway signage that welcomes millions of vacationers to the resort area every […]