Other News

Talon and Havas Media Group Partner in North America to Transform Out-of-Home Advertising

New York, NY – August 27, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA  95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California.  Insider talked with Marquee’s President Jeff Joaquin How did you get into the out of home advertising business? I started in the Real Estate department at Foster & […]

US out of home advertising down 45% in Q2 2020

August 24, 2020 (Washington, DC) – Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). For the first half of the year, […]

Atlanta Aquarium’s 18 Foot Tall Penguin

On yesterday’s Billboard Insider podcast we asked Reeves Shaw Media President TG Shaw what out of home sale he’s proudest of  and he talked about a sale he made early in his career when he was with Lamar Advertising. What’s the out of home sale you’re proudest of? A campaign […]

Why OOH and Cannabis Grow Together

Anna Bager OAAA President & CEO There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are […]

Daktronics, Inc. Announces First Quarter Fiscal 2021 Results

BROOKINGS, S.D., Aug. 26, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) today reported fiscal 2021 first quarter results.  Daktronics reported fiscal 2021 first quarter net sales of $143.6 million, operating income of $9.5 million, and net income of $7.5 million, and earnings per diluted share of $0.17.  This compares to […]

Clear Channel Integrates Video Solution with Out of Home

New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone:  843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]

Ubimo on Out-of-Home and the Summer of the Road Trip

Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Today we will be exploring OOH exposure in and around gas stations and convenience stores in top summer destinations and the impact it has on OOH. Summer vacation is the perfect time to […]