Company: Sierra Displays Market: Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone: 775.825.7900 Email: Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. Paid Advertisement
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed the importance of being relevant to customers. Today he discusses prospecting. In order to sell out of home you need to figure out who you want to sell to. That’s […]
Insider noticed that the IBOUSA has a new YouTube feature called “Clear Skies” and it is available for everyone. We are posting the introduction episode below. We called IBOUSA General Manager, Chris Cowlbeck for some more detail on where Clear Skies is headed. So we decided that the Clear […]
Some big brands are sitting out the Super Bowl. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update: Anna, how is OOH media part of the Super Bowl? First […]
JCDecaux announced revenues for 2020. It wasn’t pretty. Revenues down 41% for the full years and 38% for the fourth quarter. This is one company that won’t see a rebound until the later half of next year when covid is brought under control and people start riding transit again. Here’s […]
Company: Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email: lancesayler@yahoo.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler. Lance has spent his entire career in media, mostly radio. He has owned and managed radio stations all over Kansas and Missouri and […]
If you are in Charlotte, North Carolina this weekend, a fun way to spend the day is this weekends ArtPop tour. Insider spoke with Wendy Hickey, the founder of ArtPop. Yes, we have all new artists for 2021 our 8th year in the Charlotte Region & have created a walking […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer. Look at these two charts. The number of daily new US covid infections has dropped since December 24 and […]
On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]
