Other News

What’s New at Billboard Insider

At Billboard Insider we’re committed to publishing the leading free daily source of news for the out of home industry.  Here’s what’s new. We’ve averaged 61,500 views per month so far in 2020. Our daily newsletter subscribers have topped 2,900. We just updated our website’s look and functionality. We’re emphasizing […]

DPAA Unveils Ad Campaign to Support Digital Out of Home

NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is  launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction […]

Company of the Day – Norris Outdoor

Company:  Norris Outdoor Advertising Markets: Kansas, Oklahoma, Arkansas, Missouri Headquarters:  115 E. St. John, Girard, Kansas, 66743 Phone: 620-724-4719 Email: jnorris@norrisoutdoor.com Norris Outdoor is part of Norris Advertising, a multi-media company that houses Norris Outdoor Advertising and MD News Greater Kansas.  Norris Outdoor currently has 37 locations serving Southeast Kansas […]

Michigan Company Developing Scrolling Billboard

Innovative Billboards is a Michigan company which is developing a 14 X 48 scrolling billboard which can triple revenue & profit.  The primary application is to upgrade static boards but it is ideal in areas which prohibit digital billboards.  The company is looking to commence production in early 2021.  The company plans to sell their […]

Brad Thomas on Landmark Infrastructure

Insider is a fan of Brad Thomas, a research analyst who writes on public REITs for Forbes and Seeking Alpha.  Last week Thomas suggested that Landmark Infrastructure’s valuation imputes no value to the company’s portfolio of out of home leases.  Insider thinks that Landmark should sell the portfolio to out […]

Movia Uses Dumpsters to Advertise Knix

Movia Media was started in 2015 and operates a fleet of mobile billboards  The company recently executed an innovative advertising campaign  for Knix, the womens underwear product.  Insider talked with Founder and CEO Casey Binkley. How did you target where to place ads for your campaign? It was a tactic […]

Geopath Mobility Report Shows Traffic is 94% of Normal

  Geopath’s Mobility Report dated October 8, 2020 shows that average daily miles travelled is 94% of normal. Traffic for the week beginning 9/28/20 increased in nearly all states. [wpforms id=”9787″] Paid Advertisement  

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Billboard Insider Classifieds October 10, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Formetco Names Pogue VP of Corporate Strategy and Finance

Duluth, Georgia, October 8, 2020 – Formetco is proud to announce that Eric Pogue is its new VP of Corporate Strategy and Finance. Pogue, previously a consultant to the Company, knows the company well, and is excited to join the Formetco team. “I have worked as a CFO and CEO […]