By Kevin Gephart Last week I wrote that persistence is the key to selling out of home. But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all the mass sales training and all the initiatives that come down from corporate. In […]
Other News
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Schober Outdoor
Company: Schober Outdoor Advertising Markets: Nationwide. Phone: 1-888-869-041 Schober Outdoor Advertising, LLC. operates a billboard plant in 14 states with plant clusters in Texas and Wisconsin. The company was formed in 2008. Adam Schober and August Schober are principals. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds January 23, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
A tip for keeping the base of your structures clear.
By John Kirirah, Kenjoh Outdoor Advertising Very nice Billboard Insider podcast #52. Jon Odom of Productivity Fabricators builds all my signs and I am very very impressed with the quality of work his team does. Jon had some great comments about keeping dirt off the base of a billboard column. […]
Link Media Promotes Seth Garrett and Hires Robin Karp
Link Media is pleased to announce that Seth Garrett has been promoted to Director of Real Estate, responsible for oversight of Link’s Corporate Real Estate functions. Seth joined Link in 2017 as Real Estate Manager, and has been instrumental in the development of programs, policies and procedures as the Company […]
Branded Cities Announce Re-Development of the Iconic Rogers Sports & Media Tower at Yonge & Dundas in Toronto
Branded Cities’ fourth media acquisition at Canada’s busiest intersection, Yonge & Dundas Toronto, Canada – January 20, 2021 – Branded Cities North America’s leading iconic Out-of-Home (OOH) media company, has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart […]
Curb Taxi TV Partners with Place Exchange in NYC
NEW YORK, NY — JANUARY 22, 2021 — Curb Taxi Media, the leading provider of mobility-centric media in the United States, announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Together, they plan to expand Curb’s programmatic network and enable more agencies and […]
Company of the Day: Sayer Outdoor
Company: Sayer Outdoor Advertising Markets: Louisiana Address: 100 Main St, Pineville, Louisiana 71360 Phone: 318-715-4795 Sayer Outdoor advertising operates a billboard plant in Prineville, Louisiana. Landry and Leo Sayer are members. Buck Holt is the firm’s marketing and sales manager. [wpforms id=”9787″] Paid Advertisement
Lamar Wins Decisive Round in Mt Washington Case
Yesterday Lamar won a decisive battle in its ongoing dispute with the city of Pittsburgh over the Mt Washington billboard. The city cited Lamar for breaching the zoning code by enlarging or replacing a non-conforming sign when Lamar stretched a vinyl over the face of a non-conforming electronic sign. The […]