Adams Outdoor President/CEO Kevin Gleason shares these thoughts about David Flint with Billboard Insider: There are two types of attorneys in this world: those that understand and “get” billboard law and those that don’t. David Flint definitely understood and leveraged billboard law to its fullest when I was General Manager […]
Other News
OAAA Establishing Guidelines for Programmatic Transactions
By Stephen Freitas, OAAA Chief Marketing Officer The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to […]
First Get the Spelling Right
Ready for a laugh. Look at this Pennsylvania billboard attacking Joe Biden. The politicos on twitter are having a field day. [wpforms id=”9787″] Paid Advertisement
AAA Flag & Banner Develops Environmentally-Conscious Graphic Recycling Program
LOS ANGELES, Oct. 20, 2020 /PRNewswire/ — AAA Flag & Banner, the Los Angeles-based company that popularized city light pole banners for the 1984 Summer Olympics, has reimagined the product with sustainability in mind. The company has announced its Graphic Recycling Program and use of PHOENIX Eco Banners, which provides an eco-friendly alternative to the […]
Company of the Day – Oliver Outdoor Advertising
Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 230 Homewood Drive, Butler, PA 16001 Phone: 724-256-8555 Email: jamie@oliveroutdoor.com Oliver Outdoor, a family-owned outdoor billboard advertising company, is based in Butler, Pennsylvania. Founded in 2001 by brothers Jerry and Jaymie Oliver. The company operates in Western Pennsylvania to the north of Pittsburgh, […]
David Flint, Rest In Peace
Insider received the following note that Scott Peters of Schreeder, Wheeler & Flint passed along to the Outdoor Advertising Association of Georgia. “It is with a very heavy heart that I pass along the news of David Flint’s passing last evening. David passed peacefully surrounded by his family after a […]
Grey Vick On Small Market Digital Billboards
Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina. Here are his thoughts about digital billboards and small markets. On Digital signs. We’ve got a few digitals and we’re going to be doing more…We’ve […]
What to Watch For in the Election
By Ken Klein OAAA Executive Vice President, Government Affairs Here is a cheat sheet — for the out of home industry — on what to watch in the November 3 election. The entire US House and a third of the Senate is up for election. This article pinpoints important […]
Talon North America Partners with LoopMe to Boost OOH Measurement and Attribution
New York, NY – October 20, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The […]
Mesmerize Grows Pharmacy Footprint with Benasource Partnership
NEW YORK, Oct. 15, 2020 /PRNewswire/ — Mesmerize, a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network through a partnership with Benasource, a group purchasing organization that combines the power of hundreds of independent pharmacies to provide innovative and cost-effective solutions. […]