OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. [wpforms id=”9787″] Paid Advertisement
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Company of the Day – Parker Outdoor
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is an experienced family-owned and operated billboard business. They started in 1987 in Parker Arizona, and are in their 32nd year of OOH billboard advertising in Washington, Idaho and Arizona. […]
Out of Home a Great Value
Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media. Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks […]
2020 Election Winner: Out of Home Media
Steve Richards is the President & Partner at Mile High Outdoor & Pacific Outdoor and Chair of the OAAA Legislative Committee A clear winner in the 2020 election is out of home media. Political customers bought more out of home ads than ever Out of home displays were employed […]
Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in Coming Months
WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]
Clear Channel Helps Customers Recover from COVID
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, […]
Company of the Day: Pearl Media
Company: Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ 07402 Phone: 973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home and Experiential marketing agency headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco. In October the company activated a large multiple screen LED digital project at […]
Billboards in Houston After 55 Years
Texas Highways published A Sightseeing Journey of the Billboards of Houston, 55 Years after LBJ’s Beautification Act. The author spent 4-5 hours driving Houston freeways looking at billboards. Some of the author’s conclusions: There are fewer billboards. “billboards were relatively few compared to the days of my youth…at their peak, […]
Landmark Adds 23 OOH Tenant Sites in 3rd Quarter
Landmark Infrastructure released financials for the third quarter of 2020. Revenues increased by 10% to $14.2 million. Net income increased from $701,ooo in the third quarter of 2019 to $1.5 million in the third quarter of 2020. The company added 23 new leases and easements during the third quarter of […]
OOH Primed To Influence Black Friday & Cyber Monday Shoppers
This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]
