By Wade Rifkin, SVP – Programmatic, Clear Channel Outdoor As the pandemic drags on and brands cautiously plan and measure every ad dollar spent, “buying only the media that matters” remains the mantra of most marketers. And fortunately, this has been, and remains, the premise, and promise, of Programmatic Digital Out-of-Home (pDOOH) […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static, 3 trivision and 11 digital) in Massachusetts. The company is a member of the OAAA and Geopath. James Lack founded RSA in 1987 an […]
Kevin Gephart recently retired from a 35 year career selling media advertising including 12 years at Clear Channel Outdoor in Minneapolis and 8 years at Clear Channel Radio. Clear Channel honored Kevin by putting him on a digital billboard in the Twin Cities (see picture). Kevin will write a column […]
OUTFRONT Media announced yesterday that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate principal amount of 4.250% Senior Notes due 2029 (the “notes”). The notes are to be sold at an issue price of 100.0% of the principal amount. The offering is expected to […]
Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%. YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]
Billboard Insider’s masthead reads “The news you need to run your out of home business”. Our readership demonstrates this. Out of Home execs account for nearly 70% of Billboard Insider’s readers. Insider has identified 430 different out of home companies who subscribe to our daily newsletter. Lots and lots of […]
Company: Rose City Outdoor Market: South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone: 229.234.1492 Email: imfo@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in Digital Billboard Locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for […]
Insider wants to introduce a new contributor to our website. Ken Altena is a longtime commercial banker and out of home lender from Seattle, WA. Here are Ken’s thoughts on the Lamar refinancing. On January 7, 2021, Lamar Media Corp., a wholly owned subsidiary of Lamar Advertising Company, agreed […]
Patrick Kilduff, Partner and Chair of the Outdoor Advertising Practice at Tarter Krinsky and Drogin talked about New York City Out of Home Law on a December 2020 Law Brief Podcast. Insider notes that Kilduff’s comments should not be taken as legal advice. For that you should consult your own […]
If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week: I think overall my broader view would be that while the economy is going through a much slower stretch […]
