Thomas Outdoor sold 368 billboard faces in Kansas to Link Media (see today’s Link Media press release). Insider talked with Thomas Outdoor owners Bart Thomas, Layton Thomas and Jim Wells about the transaction. What caused you to decide to sell? We felt like it was time to diversify into some […]
Other News
More on Towers and Out of Home
By Craig Berry, Stark Capital Solutions Stark Capital focuses in two niche Industries: Billboards and Cell Towers. Our two cents on the comment: “Towers are selling for 20-30 times tower cash flow, and typically getting over 20 offers per engagement” is a very accurate assessment of the current Tower M&A […]
Reagan Stunts with Bernie Billboard in Chattanooga
It’s the fact that they have Bernie on a billboard in downtown Chatt for me ?? @BernieSanders pic.twitter.com/BRNYm1cpWl — Beyoncé (@Keytoya_Brooks) January 23, 2021 You’ve probably seen the picture of Bernie Sanders sitting down at the Inauguration. Reagan is using the picture for a billboard stunt in Chattanooga. The […]
Company of the Day – Scotty Outdoor
Company: Scotty Outdoor Market: Central and Eastern North Carolina. Headquarters: P.O. Box 974 Snow Hill NC 28580 Phone: 252-468-6969 Email: scottyshivar@gmail.com Scotty Outdoor has been serving the Central and Eastern North Carolina billboard market for over 30 years. The Company operates in over 20 central and eastern NC counties. They are IBOUSA members. […]
Rising Steel Prices Could Mean Higher Costs for OOH Industry.
You may pay more for your next billboard structure. Hot rolled steel prices have doubled over the past six months to a new high of $1,070 per ton, a level not seen since 2008. This chart from a January 18, 2021 Fabricator article says it all. Source: Steel Prices reach […]
OAAA Suppliers Review Outlook for 2021
Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their […]
New Tradition Media Signs Agreement at Ovation Hollywood with DJM and Gaw Capital Partners
LOS ANGELES (PRWEB) JANUARY 26, 2021 This January 2021, New Tradition Media has signed a long-term lease agreement with DJM and Gaw Capital Partners to take over the master advertising lease at the famed Ovation Hollywood property (previously Hollywood and Highland) in Los Angeles. New Tradition is a rocket ship within […]
Lamar Opens Vancouver Digital Transit Inventory to Programmatic Buying
Baton Rouge, LA – January 26, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than […]
The Future of Advertising in US Airports
By Morten Gotterup, Clear Channel Airports The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. And where our global economy is concerned, it also clears the runway for pent up air travel demand […]
Firefly Launches Tesla Top Ads
San Francisco, CALIF. – Jan. 27, 2021– Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to […]