For Immediate Release November 9, 2021 Renfroe Outdoor is pleased to announce that the company has received a substantial equity investment by Verde Outdoor Media. Williamson & Associates represented Renfroe Outdoor in the transaction. “This acquisition is the first by Verde Outdoor Media in the Southeast. We have a small […]
Other News
OAAA Elevates Three Leaders to Senior Roles
OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in their own way. Marci Werlinich has been promoted to the position of Executive Vice […]
Lamar Honors its Military Vet Employees
Baton Rouge, LA – November 8, 2021 – In honor of Veterans Day, Lamar Advertising, one of the largest outdoor advertising companies in the world, is recognizing the 132 military veterans employed by the company with a week-long national digital billboard campaign, launching November 8th. Lamar will display the names […]
SMI Projects 50% OOH Growth in Q4 2021
By Rick Bruner, Head of Research, Standard Media Index Ad spend in October, November and December 2021 is likely to increase by double-digits YOY, advancing further the gains that the ad industry had made at the end of last year as it recovered from the Spring of 2020. The forecast […]
VIOOH Releases OOH Programmatic State of the Nation Report
NEW YORK CITY, NY, 9th November, 2021 – A new programmatic digital out of home (prDOOH) research paper released today by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be […]
Company of the Day – Clark Signs
Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in the Pacific Northwest Phone: 503-543-5242 Email: dave@clarksigns.com Clark Signs was founded in Oregon by Dale Clark in 1969. Their services include sign design, fabrication, installation and service. Clark Signs owns and operates billboards in a three state area of the […]
Using a Service Guarantee as a Sales Tool
While you are proposing the ideas and elements of an advertisers’ OOH campaign, particularly to a new prospect, in the back of their mind their biggest concern is, “will I be satisfied?” You can alleviate fears and close the deal is by putting your service and fulfillment plan in a […]
Andy Goodman on Monument Signs and Small Digital Signs
Billboard Insider is seeing increased use of monument signs and small digital signs. We asked out of home siting and development expert Andy Goodman what he thinks and he said this. Monument Signs Electronic Billboards designed to look like Monument style signs, Gateway signs and Landmark Message Center signs are […]
Mesmerize Partners with Clinica Hispana
NEW YORK, Nov. 4, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, is pleased to announce the expansion of its network of medical clinics to include Clinica Hispana locations throughout Texas. Clinica Hispana is a Spanish-speaking network of clinics offering affordable healthcare […]
Company of the Day: Circle Signworx
Company: Circle Signworx Address: 146 Londonderry Turnpike, Suite 17, Hooksett, NH 03106 Phone: 603-625-5403 Email: sales@circlesignworx.com Circle Signworx operates a 10 face digital billboard plant in New Hampshire. The company was formed in 2011. The principals in the business are Paul Hanson and Hank Simpson. The company also provides marketing […]
























