Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day: Adams Outdoor
Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI 48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states. Adams was founded by Steve Adams in 1983 and is privately held. […]
Billboard Insider Classifieds June 26, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
West Hollywood’s Embrace of Digital Billboards
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today he talks about West Hollywood’s embrace of digital billboards. 17 new digital billboard faces I really like what’s going on in West Hollywood. I worked in that market with CBS Outdoor when we did a double faced […]
Upgrading Ridesheet Photos
Fotofetch crowd-sources out of home advertising photos. Billboard Insider talked with founder Gary Bamesberger about how the company What’s new. Our company is in hyperdrive, we have a software release out now that’s something akin to Zillow or Airbnb. A map that shows jobs available, but you’re not hiring some […]
OUTFRONT Welcomes Transit Riders Back
NEW YORK, NY – June 24, 2021 – OUTFRONT Media Inc. (NYSE:OUT) reveals new campaign titled ‘Live, Play, Eat, See NYC’ to excite and welcome back locals, commuters, tourists, and more as subway ridership increases to over 2.4 million trips per average weekday. With warmer weather, restrictions easing, decreases in […]
Viparis Receives ICONA D’OR Award with Latest Iconic LED Installation by Daktronics
PARIS – June 24, 2021 – Daktronics and Viparis Parc Expo Porte de Versailles have partnered to create an iconic installation in Paris in 2020, a project that received the ICONA D’OR Award for digital achievement. The mobile awning is an architectural lighting project that was completed in conjunction with […]
Company of the Day: Adpod Network
Company: AdPoD Network Market: Nationwide Headquarters: 3600 S Harbor Boulevard, Suite 173, Oxnard, CA 93035 Phone: 888-212-3763 AdPoD operates a 3 sided touchscreen network in 200 shopping malls nationwide. [wpforms id=”9787″] Paid Advertisement
Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines
By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the […]
IKE Smart City Installing 15 Digital Kiosks in Miami
(Miami, FL): In partnership with IKE Smart City, the City of Miami unveiled the first in a series of IKE interactive kiosks at a ribbon-cutting ceremony on June 22, 2021. Four of the thirteen kiosks planned for the Wynwood neighborhood have been installed, with the remainder to follow shortly. IKE […]