Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed how to use social media to sell out of home. Today he discusses overlooked prospecting techniques. For the next few weeks I’ll discuss 9 sometimes overlooked for out of home […]
Temperatures are in the 20’s and 30’s across much of the mountain west, midwest and northeast. Here’s some advice from out of home operators used to working in cold weather. Joe Mancuso, Bella Outdoor Outdoor labor in the winter presents challenges. For one thing productivity goes down as the temperature […]
Last week Insider polled readers about whether they are seeing inflation. 50% of readers reported they are seeing steel cost increases. 15% of readers are seeing now out of home cost increases. Here are the results from the Billboard Insider reader poll. [wpforms id=”9787″] Paid Advertisement
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Street Media Group Markets: Colorado, Arizona Address: 161 Saturn Drive, Suite 5A, Fort Collins, CO. 80525 Email: troy.hammond@streetmediagroup.com Phone: (844)804-8535 Street Media Group operates a billboard and transit plant in Colorado and Arizona. Gary Young is CEO. Troy Hammond is COO. The company’s current transit contracts are in: Colorado […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
The City of Los Angeles has banned new billboards since 2002. This week the Los Angeles Planning Department released a 110 page staff report recommending changes to the Los Angeles sign rules. There will be a hearing on the proposed rules on February 25. The proposed rules would: Allow a […]
Amortization – the ability of a state or municipality to require a billboard company to take down a billboard after a fixed period of time without compensation – rears its ugly head from time to time. Wenatchee, Washington passed an amortization law last year. Amortization was a hotly debated topic […]
Is inflation picking up? Steel Prices are up 75% over the past 12 months. Here’s some narrative from a steel market newsletter:”…due to a variety of factors, the North American steel mills are operating the available assets at a lower rate than previous years. If that is coupled with a […]
Boston, MA – Intersection, the leading smart cities media and technology company, today announced that it has been awarded an exclusive seven-year contract with the Massachusetts Bay Transportation Authority (MBTA) to manage its bus shelters and street furniture fleet across the Boston metropolitan area. As part of the partnership, Intersection […]
