Matt Schulze of Selective Structures talked with Billboard Insider about one of the company’s unique installations. Tell us about the project It’s a monument sign for Dania Pointe, a 102 acre mixed use development in south Florida. It’s a 14 by 48 Daktronics digital billboard mounted on a monument sign. […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
The OOH Media Plan Awards celebrate the essential role media planning plays in developing successful out of home campaigns. We’re now accepting submissions for campaigns that illustrate how best-in-class strategy, inspiring creative, thoughtful placement, and proper allocation of budgets unite to produce excellent OOH results. Enter now to be part […]
NEW YORK, July 6, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) welcomes Neil Shapiro, as VP, Head of Programmatic, who will lead OUTFRONT’s Programmatic Business and Sales Strategy. “I’m excited to join the team at OUTFRONT,” said Neil Shapiro. “Programmatic out of home continues its growth trajectory and I look […]
Company: Albro Bench Advertising Markets: New York, Ohio, Pennsylvania Address: 20 W 3rd St, Suite 4, Jamestown, NY 14701 Phone: 716-640-9729 Email: albro2signs@yahoo.com Albro Bench Advertising operates plant of 150 bus benches primarily in Western New York State. The company’s benches are concentrated in the following communities: James Town, New York Olean, New York […]
Roadside digital billboards are as old as US commercial TV was in 1971. Its mind boggling to imagine the growth ahead of us!! Sadly, little has changed with advertiser’s creative use of DOOH ad space. The future belongs to marketers who deliver Moment Marketing (real-time) to mass-reach audiences. (Search: Moment […]
A reader asked Billboard Insider for a good source for treated wood poles to build out of home signs. Bell Lumber and Pole has been supplying treated wood poles to utilities for more than 100 years. Vendor: Bell Lumber and Pole. Headquarters: 778 First Street N.W., New Brighton, MN. […]
Last week Billboard Insider wrote about the importance of monitoring out of home power and bandwidth bills for overcharges. Giesken Outdoor founder Tom Giesken says persistence pays when talking with the power company: Once on a billboard I converted from a static to a digital I noticed our other digitals, […]
Rate This Ad allows a billboard designer to rate a random piece of billboard art using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
Company: AdWalls Headquarters: 1001 Bishop Street, Suite 2820, Honolulu HI 96813 Market: Hawaii, New York, Boston, Chicago and Los Angeles Phone: 808-526-4044 Email: info@adwalls.com Hawaii is the core of AdWalls business but they also operate from a portfolio of parking garages in New York, Boston, Chicago, Los Angeles and top […]
