Other News

Tracking Mobility Trends

Geopath has amazing reports for members tracking mobility post Covid.  What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties.  This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]

World Unity Inc PSA promotes Equality, Diversity and Inclusion

  World Unity Inc. is running PSA ads on billboards in California, Oregon, Minnesota, Colorado and Georgia to overcome racism and all forms of discrimination including the increased prejudices towards Asian Americans across the country.  The company’s founder Sara Ting would like to take the campaign nationwide.   To get a […]

Company of the Day: Trone Outdoor

Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address:  1345 Abbottstown Pike, Hannover, PA  17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant in Pennsylvania, Maryland and Delaware.  The company has been in business since 1984.  John Trone is the company’s President.   He also is a realtor at Bennett […]

Billboard Insider Classifieds March 27, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Two Cautions About Financing a Billboard With a Lease

Several companies offer lease financing for billboards.  They offer fast approval.  They often do 100% financing.  Financing charges are falling and reasonable.  And collateral is limited to specific assets.  Insider computed a financing charge of approximately 8% on the most recent billboard lease he examined.    There are two disadvantages […]

Lessons From an Out of Home Career

Three out of home executives share career lessons in In Their Words – Out of Home Executives Talk About Out of Home. Larry Roberts, Boardworks: Location (as the saying goes) and viewability are probably the most important metrics in determining the value of a sign. Some signs sell themselves, but […]

Jack Myers: Sell Brand Safety, Reach and Creativity

Sell your strengths: brand safety, reach and creativity.  That’s what Media Village founder Jack Myers told OAAA CEO Anna Bager in an OAAA lunch break interview last week.  Here are some highlights. Jack Myers got started selling transit ads. It was my first job out of college in the early […]

Meadow Outdoor’s Management Style

Insider wrote last week on Meadow Outdoor being named one of Oregon’s best companies.  This week the OAAA published a terrific interview with Meadow principals Chris and Mike Zukin to explain their management style and company culture. With the permission of OAAA, here is the interview and videos that will […]

2021 OBIE Awards Finalist Announced

  The Out of Home Advertising Association of America (OAAA) has revealed 137 finalists for the 2021 OBIE Awards. Now in its 79th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. […]

Company of the Day: Triple O Outdoor

Company: Triple O Outdoor Market:  Texas Headquarters: P.O. Box 101253, Fort Worth, TX 76185 Phone:  963-777-3527 Email:  walter@tripleooutdoor.com Triple O is a family business which was founded in 1995.  The company has digital faces and static faces in the North Houston Metro area.   The company serves the following communities: Conroe The Woodlands […]