Other News

3 Things About Lamar

Three things about Lamar Advertising that Billboard Insider learned from reviewing the July 15, 2021 Lamar Advertising S4 in connection with the pending issue of $550 of 3.625% notes. Local, local, local. Lamar is more dependent on local advertising than Clear Channel or OUTFRONT.  The S4 says this: “Local advertising […]

Lamar Advertising Names New Senior VP of Technology & Innovation

Baton Rouge, LA – August 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Sukhvinder Singh has joined the company as Senior Vice President of Technology and Innovation. Mr. Singh, 50, had served as Senior Vice President, Information Technology, at Host Hotels […]

Company of the Day – Astro Sign Company

Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter family.  The company specialized in painting small highway advertising displays.  Since then the company has diversified into sign […]

21 rules for winning the OOH negotiating game.

Be sure you’re talking to the “true” decision maker. Some “decision makers” can decide an ad size but don’t have the authority to move print dollars to OOH. Help prospects buy. Advertisers only negotiate for what they want. They don’t want billboards; they want what billboards do. Assure them, based […]

Goodman on Recording Leases

Out of Home development and siting expert Andy Goodman talks about the importance of recording leases. Should I record my lease? Absolutely. I don’t record the whole Lease, we record a “notice of Lease” which states the date, the Lessor and Lessee names, and what the Lease is for, a […]

AdQuick.com Commemorates Midyear Highlights

LOS ANGELES, July 29, 2021 /PRNewswire/ — AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced noteworthy mid-year milestones as the company continues to transform the OOH sector. AdQuick is making waves with its historic growth numbers, strategic partnerships and recent accolades for its products, campaigns and company culture. AdQuick […]

ECP Helps Mary Free Bed Shed Light On Summer Recovery

  GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on […]

Company of the Day: Ashley Media

Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR  72118 Phone: 501-319-5890 Email:  tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]

Billboard Insider Classifieds July 31, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Eccleshare To Step Down As CCO Worldwide CEO

On yesterday’s earnings call William Eccleshare announced a succession plan under which he will transition the Clear Channel Worldwide CEO Position to Scott Wells effective January 3, 2022: With the business showing clear signs of recovery I have decided that now is the right time to implement our succession plan […]