Company: Carter Outdoor Advertising Markets: Arkansas Headquarters: I- 30 Access Road, Bryant, Arkansas 72022, United States Phone: 501-847-3444 Email: pbradford22@gmail.com Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas and surrounding areas. Mark Carter is the firm’s owner. The company’s billboards vary from 10 by 20 to 14 […]
Other News
Who Owns the Billboard? Adams v Long
Old billboard lease language can get you into trouble. That’s the lesson of Adams Outdoor Advertising v Long. Here are the facts. In the 1930’s the Consolvo Chesire ad agency entered into a billboard lease to put a billboard on property in the city of Hampton. The lease stated that […]
Comscore Announces Agreement with Vistar Media to Deliver DOOH Programmatic Audience Targeting
RESTON, Va., Oct. 28, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, […]
OUTFRONT Augmented Reality Halloween Content
To get commuters in the spirit, OUTFRONT XLabs designed Spirits on the Moove, a Halloween-themed mobile Augmented Reality (AR) experience. The OOH-first experience allows outdoor audiences to capture commuter ghosts going about their day using Instagram Stories and a set of playfully animated AR filters accessible when scanning embedded QR […]
Company of the Day: Chirico Media
Company: Chirico Media Market: Indiana Headquarters: 4405 Massachusetts Ave, Indianapolis, IN 46218 Phone: 317-941-6040 Email: jameswscott@chiricomedia.com Chirico Media operates a two sided digital billboard on I-65 south of Indianapolis and 2 static billboard structures located at 4405 Massachusetts Avenue in Indianapolis and on SR 37 near Big Bend Road in Morgan […]
Billboard Insider Classifieds October 30, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Across the Desk: OAAA OOH Marketing Mix Modeling (MMM) and Attribution Working Group Co-Chairs
By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? These 2 findings from Sequent Partner’s interviews that were presented in the webinar stood […]
Uber Takes NYC’s Largest Rooftop Sign
Uber has finally unveiled its latest brand activation and long-term takeover atop the historic Bruckner building and against the coveted NYC skyline. Uber’s new five-year takeover of this sign, operated and designed by Clear Channel Outdoor, marks only the 7th brand to adorn this historic landmark in the sign’s nearly […]
Dentsu Boss Says OOH is on Way to Recovery but Must Try Harder
Dentsu APAC CEO and India chairman Ashish Bhasin pulled no punches in an enlightening interview with WOO President Tom Goddard which opened this week’s virtual Asia Forum. While Bhasin was bullish about the recovery in Asia – although he said it differed markedly country by country – and for the […]
Company of the Day: Chehalis Tribe
Company: The Chehalis Tribe Markets: Washington Headquarters: 420 Howanut Rd, Oakville, WA 98568 Phone: 360-273-1251 The Chehalis tribe has two billboard structures along I-5 in Maytown and Grand Mound. Each structure has a digital sign and a static billboard. The Static billboards are leased on a three year term. The electric […]